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“Good-bye, Atlas.”

If you’ve been watching Project Runway this season, you’ve no doubt heard the contestants bid their New York City digs adieu as they head to the workroom each day.

Like most reality shows, Runway is chock full of product endorsements.  Heck, each challenge is sponsored by an advertiser, and the producers usually make the design challenges a creative use of the featured product.

But for the Atlas, all they can come up with is shots of the apartments in use, and “Good-bye, Atlas” each time the designers leave the building.

Why not feature Atlas in a challenge itself?  Have the designers use textiles from the apartment in looks that are true to their design aesthetic?

No, what am I thinking…

Having them lovingly say ‘ta ta’ again and again is much more effective.