Category Archives: Advertising

Golden moments

I am looking forward to tonight’s Oscar broadcast for three reasons.

oscars_2015_nph1. Neil Patrick Harris.

2. This awards season desperately needs a surprise winner. In any category.

Please, Academy, be the organization that flabbergasts me with a shocking turn of events, shaking me out of this year’s numbing sameness.

3. Much like the Super Bowl, the Oscars commercials are increasingly becoming an event unto themselves. I am particularly excited to see a new ad by Stonyfield Yogurt,  where woman actually admit to not liking Greek yogurt.

I knew I wasn’t the only one out there.

Here’s a sneak peek:

Honesty and innuendo?  Sign me up!

 

When it rains…

morton salt

Television news anchors will be reciting Morton Salt‘s famed slogan “When it rains, it pours” ad nauseam tonight after a wall collapsed at a plant outside Chicago, spilling salt all over cars in an Acura dealership next door.

More surprising?

Within minutes, two separate delivery trucks carrying lemons and bottles of tequila crashed into that very same lot.

No one was injured, but many people were reportedly smashed.

 

 

What a treat

In my ‘other life,’ I write marketing copy.

Web, collateral, packaging — you name it.

As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…

Even something as simple as the freshness dating.

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Woof.

Context

If you dropped someone from the pre-Internet era onto this train — let’s say Don Draper from Mad Men just for the fun of it….

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…would he jump up, expecting the upholstery to burn his butt?

Think about it.

Fine print

Men usually get dinged for not reading instructions or maps, but I’m just as guilty.

samsung galaxy s5When I recently upgraded to the Samsung Galaxy S5 — from my beloved S3 — I didn’t even crack the manual cover.

Big mistake.

Just today I realized that I could increase the sensitivity of the touch screen so my phone works when I’m wearing winter gloves.

Does your fancy iPhone do that?

It’s a real question.

(I haven’t read those instructions, either.)

 

Touched

As a city dweller sans car, I must employ a lot of strategery when out-and-about shopping.

For example,  you want to buy the big items last (so you carry them the shortest distance), which makes pre-planning your route key.

That’s why I am particularly excited about this new store in South Korea.

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The items are actually touchscreen; you tap the ones you want, and they are waiting for you at checkout — no more shopping carts!

Brilliant.

ImPressed

Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.

press playIt tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.

A film features prominently in the book, and Devine is using the movies to promote it.

Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:

Thanks Eric — and congrats again on the book and your brilliant marketing campaign!  Can’t wait to read it.