Category Archives: Advertising

Honk

New Yorkers –

All over the city, Horse Heroes are taking to the streets to urge City Council Members to show compassion for our city’s abused carriage horses.

HONK

Write to your City Council member at http://nyclass.org/citycouncil

Apple of my eye

As Hollywood couples go, Kristen Bell and Dax Shephard are the coolest.

Both are really funny on-screen, and if you follow them on Twitter, you get a feeling they crack each up other at home as well.

‘Cause they don’t take themselves too seriously.  Appear to live fairly simply.  Love their daughter and their dogs.

Then they go and make this commercial —

They’re not in the Apple cult!

I love them so much right now.

And the meaning is…

I saw this ad for PayPal on the 1 train today:

specialness

“No one is special because everyone is.”

It certainly got me thinking…for six stops and beyond.

Obviously PayPal wants you to think they treat every member special.  But does this saying go against everything our parents have told us… our teachers have pounded into our heads… our very country has sold us: you can achieve anything if you have the talent and the work ethic.

The truly special succeed.

Or maybe it’s a wake-up for all those helicopter parents who tell their children how special they are when they really aren’t.  For children’s sports teams that give trophies to every child on every team, regardless of who won or lost the game (if they even keep score, that is).

Or maybe this ad campaign is merely a reflection of that very phenomena.  We’ve raised a generation of children who all think they’re special…so PayPal is acknowledging it with this bizarre turn of phrase.

Or…maybe it’s a typo.

Shopgirl

It’s been almost 20 years since Meg Ryan and Tom Hanks put Manhattan’s Upper West Side on the map in the rom-com classic You’ve Got Mail.

Visit my neighborhood today and all the movie’s sights are still here — the local restaurants where they rendezvoused, the farmer’s market, Riverside Park. Everything but her little Shop Around the Corner.

Well, that’s changing.

book-culture3Book Culture is opening their doors literally around the corner from my brownstone apartment and taking up the ‘small bookshop mantle’ that Meg’s character abandoned lo’ those many years ago.

Their window says it best:

youvegotmailNow, the modern version of the movie’s ‘big bad Fox Books’ exists today — Barnes & Noble is just a couple of blocks away.  So it will be interesting to see how this small store will compete on selection and pricing.

But I for one am excited to see life imitate art just feet from my doorsteps.

Wonder if the proprietor will be as photogenic?

Chew on this

Does chewing gum make you more attractive?

Beldent Gum conducted a social experiment and concluded that yes, in fact, it does. Take a look below.

Sorry, Beldent. It wasn’t the gum that made the chewing twin the more attractive choice. It was the total lack of animation on the carbon copy’s face!

The gum chewing twin was making eye contact with the study participants and had facial movements — all signs of life. The other was stoic, corpse-like, and a bit unnerving.

So, don’t increase production at your factory just yet, Beldent. (Although I’ll admit, this whole thing is a really good ad.)

When the dust settles

A chance viewing on the great Google machine inspired the question:

With all the bizarre holidays out there, why don’t we celebrate Funny Chalkboard Sign Day?

There are so many really funny chalkboard signs outside bars and restaurants…and I think they deserve some recognition.

I posted some of the my favorites below.

chalkboard_childrenchalkboard_buy2

 

 

 

 

 

 

 

chalkboard_stealchalkboard_bacon

 

 

 

 

 

 

 

 

chalkboard_soupchalkboard_grapes

 

 

 

 

 

 

 

Have you seen others that deserve a shout out? Post them in the comments. And look for the national holiday coming soon.

A chalkboard sign would be a really good place to promote it…

Solutions for a small planet

Admit it — most of us don’t read the manual that comes with our new smart phones cover-to-cover.

Maybe not at all.

So it’s not surprising that articles like “21 Things You Didn’t Know Your iPhone Could Do” literally amaze.

However, I would like to add a feature to that list that applies to any brand of mobile phone.  It crosses platforms, versions, price points — you name it.  And in New York City, it has proven extremely valuable on a daily basis.

children-international-604cs032613

Sidewalk Ambassador Avoidance

Got a mobile phone at your ear?  Appear to be in a conversation?  They leave you alone.

World peace.  It’s what every beauty pageant contestant wants.