Category Archives: Advertising

Chew on this

Does chewing gum make you more attractive?

Beldent Gum conducted a social experiment and concluded that yes, in fact, it does. Take a look below.

Sorry, Beldent. It wasn’t the gum that made the chewing twin the more attractive choice. It was the total lack of animation on the carbon copy’s face!

The gum chewing twin was making eye contact with the study participants and had facial movements — all signs of life. The other was stoic, corpse-like, and a bit unnerving.

So, don’t increase production at your factory just yet, Beldent. (Although I’ll admit, this whole thing is a really good ad.)

When the dust settles

A chance viewing on the great Google machine inspired the question:

With all the bizarre holidays out there, why don’t we celebrate Funny Chalkboard Sign Day?

There are so many really funny chalkboard signs outside bars and restaurants…and I think they deserve some recognition.

I posted some of the my favorites below.

chalkboard_childrenchalkboard_buy2

 

 

 

 

 

 

 

chalkboard_stealchalkboard_bacon

 

 

 

 

 

 

 

 

chalkboard_soupchalkboard_grapes

 

 

 

 

 

 

 

Have you seen others that deserve a shout out? Post them in the comments. And look for the national holiday coming soon.

A chalkboard sign would be a really good place to promote it…

Solutions for a small planet

Admit it — most of us don’t read the manual that comes with our new smart phones cover-to-cover.

Maybe not at all.

So it’s not surprising that articles like “21 Things You Didn’t Know Your iPhone Could Do” literally amaze.

However, I would like to add a feature to that list that applies to any brand of mobile phone.  It crosses platforms, versions, price points — you name it.  And in New York City, it has proven extremely valuable on a daily basis.

children-international-604cs032613

Sidewalk Ambassador Avoidance

Got a mobile phone at your ear?  Appear to be in a conversation?  They leave you alone.

World peace.  It’s what every beauty pageant contestant wants.

 

The name game

Is your name Chris? Or Audrey? Or Dominic? There’s a Diet Coke out there with your name on it.

Literally.

image

 

 

 

 

 

 

 

 

 

 

I found this bottle with Chris’ name on it at a hoagie shop near the Amtrak station in Paoli, Pennsylvania.  When I asked the employee at the counter about it, he had no clue what Coke was doing.

Which was helpful.

So I searched the bottle’s #ShareaCoke hashtag on Twitter and found a large community of people who had tweeted pics holding a bottle of Diet Coke bearing their own name!  How lucky for them.

I tweeted my Chris pic.  Hopefully he (or she) will appreciate it.  And if someone out there finds the elusive Carla bottle, comment/tweet/email/Facebook me.

This is suddenly very important.

Modern girl

The Americans on FX doesn’t return until this fall, but I’ve been seeing Soviet spies Elizabeth and Phillip’s daughter Paige — played by Canadian actress Holly Taylor — in much more modern circumstances.

She’s sporting three piercings in her ear, and is constantly on her mobile phone.

I know it’s just a commercial, but all I can think is — modern Paige would be such a big help to her parents in the 1980’s spy game!

(That mobile phone alone would give them a huge advantage.)

Moving pictures

The trailer for Words & Pictures, starring Juliette Binoche and Clive Owen, makes it look like a light romantic comedy.

Makes you wonder if the marketing folks even watched the film.
words and pictures

The promo oversimplifies the story to its most basic elements: two teachers at a private high school clash on the relative importance of art and literature while falling in love.

Tragic.

Not the movie; it was lovely.  What is tragic is  everything the trailer leaves out.

I don’t expect it to reveal every detail  — I’d prefer it didn’t — but the love story in W&P is very specific to the two teachers’ ages, health issues, and work and family situations.  It’s complicated because their lives are more complicated, which makes it a more interesting and multi-layered story.

And it deserves a trailer that reflects that.

Oh well, I’m a happy camper — I got way more movie than I expected!

Creature feature

I have a home office, and often keep the TV on for a little background noise in the apartment.

This afternoon I am working on the couch in front of the TV.  The sound is down low, so it’s more of a pleasant hum than a distraction.

But then this image filled the screen during a commercial break –

natalie portman black swan

Geez oh pete, HBO…don’t throw around the Black Swan willy-nilly.

That’s some seriously scary shit.

Coming soon

I began the third class of my publishing certificate at NYU tonight.

The instructor, a literary agent at a boutique firm here in New York City, was describing some of the ways authors have promoted their books above-and-beyond their publisher’s efforts.

press playEric Devine gets my vote for most creative.

His young adult novel Press Play is being published in October.  It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

Devine had the idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York

On an agreed-upon evening, Devine’s book trailer will air multiple times before the movies, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

A film features prominently in the book, and Devine is using the movies to promote it.  He’ll probably get local publicity for this unique angle, too.

I wish I could go watch!

 

Phone call

I saw this bus shelter ad for Seamless.com, an online food delivery service, in my neighborhood this morning:

image

How old was the copywriter?

I can remember calling to book a flight…sometimes still do if an agency is handling the travel arrangements for a business meeting that I’m attending.

Write for your audience, not yourself, young people.

And Seamless, if you send me a coupon code, we can forget all about this.

Might I suggest ‘drop?’

When I was a humor editor at Hallmark Cards back in the day, part of my job was to read greeting card copy and look for any possible innuendo.

Was it dirty or gross? Could people take it wrong? Especially it if was unintentional, it was my job to suss it out.

dump cakeApparently the writers of these cookbooks don’t think that way.

“Dump” to them only has the one meaning…to ‘drop heavily or suddenly,’ which appears to be their intent.

But every time the infomercial airs — and it airs a lot –

I’m afraid a very different and unappetizing meaning for ‘dump’ comes to mind.

Sorry, Cathy.  I’m ordering takeout.