Category Archives: Advertising

Context

If you dropped someone from the pre-Internet era onto this train — let’s say Don Draper from Mad Men just for the fun of it….

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…would he jump up, expecting the upholstery to burn his butt?

Think about it.

Fine print

Men usually get dinged for not reading instructions or maps, but I’m just as guilty.

samsung galaxy s5When I recently upgraded to the Samsung Galaxy S5 — from my beloved S3 — I didn’t even crack the manual cover.

Big mistake.

Just today I realized that I could increase the sensitivity of the touch screen so my phone works when I’m wearing winter gloves.

Does your fancy iPhone do that?

It’s a real question.

(I haven’t read those instructions, either.)

 

Touched

As a city dweller sans car, I must employ a lot of strategery when out-and-about shopping.

For example,  you want to buy the big items last (so you carry them the shortest distance), which makes pre-planning your route key.

That’s why I am particularly excited about this new store in South Korea.

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The items are actually touchscreen; you tap the ones you want, and they are waiting for you at checkout — no more shopping carts!

Brilliant.

ImPressed

Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.

press playIt tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.

A film features prominently in the book, and Devine is using the movies to promote it.

Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:

Thanks Eric — and congrats again on the book and your brilliant marketing campaign!  Can’t wait to read it.

 

 

Let it snow

I could watch this all night…

And to think — it’s selling electronics in my neighborhood.

What they want

While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.

When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”

Give them what they want, right?

I just passed this signboard at a new restaurant in my neighborhood:

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Great minds…

Know how?

The_More_You_Know_2011Matt Lauer just told me that I need to sit down with my kids and show them how to use the Information Superhighway…so one day they can navigate the road on their own.

The more you know…

Did you know NBC has been producing those cheesy PSAs for 25 years?

I think they are some of the more cringe-worthy moments in television writing history, and I only have to watch them.  The poor celebrities have to try and sell the stuff.  But the network keeps cranking it out to meet their public service commitment to the local community.

Now, I’m not saying the ideas behind the messages aren’t good.  But there has to be a more creative way to do it.  Music videos. Demonstrations. Puppets. You name it.

I think the celebrity spokespersons and the audiences would appreciate it (and actually listen to the darn things for a change).

Someone has to know that.