Category Archives: Advertising

Adgravating

I knew the FCC had approved a ruling to require commercials to have the same average volume as the programs in which they air, but I wasn’t sure what date it took effect because they are still SO LOUD.

Turns out it was December 13, 2012.

commercials

I am still constantly turning down the volume during the commercial breaks — what gives?  The broadcast TV stations and cable providers were supposed to be in compliance almost two years ago.

Now that I know this, I want to do something about it.  Luckily, the FCC does have a process in place.

You can file a complaint online using the form at http://www.fcc.gov/complaints. Click the Complaint button “Broadcast (TV and Radio), Cable, and Satellite Issues,” and then the Category button “Loud Commercials.” This will direct you to file the Form 2000G – Loud Commercial Complaint.

You can also file a complaint by fax to 1-866-418-0232 or by letter mailed to Federal Communications Commission, Consumer & Governmental Affairs Bureau, Consumer Inquiries & Complaints Division, 445 12th Street, SW, Washington, DC 20554. Heck, you can even call 1-888-CALL-FCC (1-888-225-5322).

I just want enough of us to actually complain so they turn the darn things down!

 

Sticky sentiments

Back in late August,  I shared the happy news that my Upper West Side neighborhood is getting a local bookshop — indeed, the Shoppe Around the Corner that inspired You’ve Got Mail is returning to the hood.

Apparently the owners wanted to get a feel for the locals’ reaction to their announcement.  So they used an old-school method — post-it notes — to recreate comments aka Facebook on the storefront window:

image

I’d say it’s pretty positive.

Good grief

My sister and I came across these pumpkins for sell in the Chelsea Market here in New York City:

great pumpkin

We were both blown away by the price, especially for ‘great pumpkins’ that clearly ranged in size and weight.  (I’m pretty sure Linus would bemoan the blatant consumerism as well.)

How much would giant pumpkins go for in your neck of the woods?

Laying it on thick

This commercial just aired during the Dancing with the Stars results show:

So…is Matthew trying to sell Lincolns, or creep us out?

I feel like I need to take a shower.

Be right back.

Honk

New Yorkers –

All over the city, Horse Heroes are taking to the streets to urge City Council Members to show compassion for our city’s abused carriage horses.

HONK

Write to your City Council member at http://nyclass.org/citycouncil

Apple of my eye

As Hollywood couples go, Kristen Bell and Dax Shephard are the coolest.

Both are really funny on-screen, and if you follow them on Twitter, you get a feeling they crack each up other at home as well.

‘Cause they don’t take themselves too seriously.  Appear to live fairly simply.  Love their daughter and their dogs.

Then they go and make this commercial —

They’re not in the Apple cult!

I love them so much right now.

And the meaning is…

I saw this ad for PayPal on the 1 train today:

specialness

“No one is special because everyone is.”

It certainly got me thinking…for six stops and beyond.

Obviously PayPal wants you to think they treat every member special.  But does this saying go against everything our parents have told us… our teachers have pounded into our heads… our very country has sold us: you can achieve anything if you have the talent and the work ethic.

The truly special succeed.

Or maybe it’s a wake-up for all those helicopter parents who tell their children how special they are when they really aren’t.  For children’s sports teams that give trophies to every child on every team, regardless of who won or lost the game (if they even keep score, that is).

Or maybe this ad campaign is merely a reflection of that very phenomena.  We’ve raised a generation of children who all think they’re special…so PayPal is acknowledging it with this bizarre turn of phrase.

Or…maybe it’s a typo.