Category Archives: Advertising

NYC secret

I have lived in New York City going on nine years now, but today was my first trip to the Museum of the City of New York.

mcnyIt’s located at Fifth Avenue and 103rd Street, just a quick jog across Central Park from my Upper West Side neighborhood.  Props to Groupon for giving me the push I needed to pay a visit.

Two for one admission — need I say more?

The space is compact, clean and modern, with exhibits of a number and size that make it easy to see and do everything in a morning or afternoon.  There’s also a nice variety — photography, film, costumes, paintings, advertising, multi-media, miniatures — so everyone in your group will find something to hold their interest.

My favorite on this cold damp day?

paul rand

Everything is Design: The Work of Paul Rand, an exhibit showcasing the six-decade career of the iconic graphic designer (and Brooklyn native).

While Rand is a legend in the design community, you may find yourself wondering who he is. A quick look at a few of the logos he designed will make you realize you gaze upon his handiwork nearly everyday.

paul rand logosRad designed children’s books (with his wife Ann) and other book jackets as well, and wrote two visionary books on design.

He also taught at the Pratt Institute and Yale before his death in 1996.

A quick Google image search will not only give you an idea of the breadth of Rand’s art and impact on current design, but is a really fun way to entertain yourself on a rainy day.

Taste test

I am watching ESPN, and a commercial for Cheez-Its just aired.

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You’ve probably seen it.

Scientists are testing cheese to make sure it is mature…because only aged cheddar goes into Cheez-Its.

I don’t know.  The immature cheese sounds like a lot more fun.  I think it would taste better, too.

These are the important issues that occupy my big brain.

Golden moments

I am looking forward to tonight’s Oscar broadcast for three reasons.

oscars_2015_nph1. Neil Patrick Harris.

2. This awards season desperately needs a surprise winner. In any category.

Please, Academy, be the organization that flabbergasts me with a shocking turn of events, shaking me out of this year’s numbing sameness.

3. Much like the Super Bowl, the Oscars commercials are increasingly becoming an event unto themselves. I am particularly excited to see a new ad by Stonyfield Yogurt,  where woman actually admit to not liking Greek yogurt.

I knew I wasn’t the only one out there.

Here’s a sneak peek:

Honesty and innuendo?  Sign me up!

 

When it rains…

morton salt

Television news anchors will be reciting Morton Salt‘s famed slogan “When it rains, it pours” ad nauseam tonight after a wall collapsed at a plant outside Chicago, spilling salt all over cars in an Acura dealership next door.

More surprising?

Within minutes, two separate delivery trucks carrying lemons and bottles of tequila crashed into that very same lot.

No one was injured, but many people were reportedly smashed.

 

 

What a treat

In my ‘other life,’ I write marketing copy.

Web, collateral, packaging — you name it.

As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…

Even something as simple as the freshness dating.

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Woof.

Context

If you dropped someone from the pre-Internet era onto this train — let’s say Don Draper from Mad Men just for the fun of it….

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…would he jump up, expecting the upholstery to burn his butt?

Think about it.

Fine print

Men usually get dinged for not reading instructions or maps, but I’m just as guilty.

samsung galaxy s5When I recently upgraded to the Samsung Galaxy S5 — from my beloved S3 — I didn’t even crack the manual cover.

Big mistake.

Just today I realized that I could increase the sensitivity of the touch screen so my phone works when I’m wearing winter gloves.

Does your fancy iPhone do that?

It’s a real question.

(I haven’t read those instructions, either.)