Category Archives: Advertising

Spoken word

I got up at 3:30am to watch the men’s singles final at the Australian Open.

image

Djokovic is playing; of course I did.

There’s a video that has been shown repeatedly throughout the tournament featuring a poem by a native Aussie and images of the continent.

It’s very high brow and thoughtful.

Wimbledon produces similar films which befit its formal air and traditions. But I would love it if the US Open would follow the same format but make them funny.

Same earnest delivery.  Same chamber music.  Heck, you could show the same type of beauty shots.

But have Tina Fey and Amy Poehler voice them and add their hilarious takes.

That would be poetry.

Disbelief

Did you know Christian Mingle, the dating website for believers, has produced a made-for-TV movie?

Believe it.

christian-mingle-2500.jpg

It’s playing on UP Network as I write this.

And I cannot look away.

Talk about product placement (which I have been of late) — this one takes the cake.

Whackadoo.

Subtle? No

Do you watch those cheesy made-for-TV holiday films on Hallmark Channel and Lifetime?

I do. I’m a sucker for all that sap.

But that doesn’t mean I don’t notice the product placement that they sneak into each movie…mainly because it tends to be the same products used in the same way in every film.

FolgersFor example, at some point in every story, the lead characters gather around the kitchen table with steaming mugs of Folgers Coffee in hand.

And yes, the logo is prominently displayed on the canister of coffee. Sometimes we even see them prepare the coffeemaker — primo screen time.

walmartbagThe other advertiser who gets lots of TV movie love this time of year is Walmart. Characters return from shopping trips with their logo bags in hand, which are usually placed front and center on a table or cabinet.

It’s so obvious but so subliminal at the same time.

But I see what you’re doing, guys…even through all that feel-good, sticky holiday sap.

Never say never

I was working in front of the television most of the afternoon, and this State Farm commercial played over and over:

It’s definitely stuck with me, but for all the wrong reasons.

The repeated ‘never’ just made me — and most people who saw it, I would bet — think the devoted dad will probably leave his family at some point in the future.

Never say never, as he has learned time and time again.

Why not change the language to ‘always’ for the final image/statement?  The switch would not only attract attention but would also be a positive statement.

Heck, I might even remember the commercial is for insurance.

Image

Truth

image

Core values

There was an ad in the subway today for the latest exhibit at the Museum of Sex, entitled Hard Core: A Century and a Half of Obscene Imagery.

image

It’s not that difficult for me to imagine  that such pictures exist,  especially at this particular venue.  But for the museum itself to use the word obscene to describe the art it displays seems like an argument against its own credibility.

Then again, you do have to pay to get in…

So I guess the marketing  department knows what they are doing.

Chat

Southern comfort

Did you know Cracker Barrel has an online store?

image

I was dozing on the couch and a commercial woke me up with the news.

For someone like me who doesn’t live near the Barrel, this is good news. Unfortunately you can’t order those nasty good Southern veggies online…or have Uncle Herschel’s breakfast delivered hot to your door.

But a ceramic owl spoon rest is nice, too.