Category Archives: Advertising

Know how?

The_More_You_Know_2011Matt Lauer just told me that I need to sit down with my kids and show them how to use the Information Superhighway…so one day they can navigate the road on their own.

The more you know…

Did you know NBC has been producing those cheesy PSAs for 25 years?

I think they are some of the more cringe-worthy moments in television writing history, and I only have to watch them.  The poor celebrities have to try and sell the stuff.  But the network keeps cranking it out to meet their public service commitment to the local community.

Now, I’m not saying the ideas behind the messages aren’t good.  But there has to be a more creative way to do it.  Music videos. Demonstrations. Puppets. You name it.

I think the celebrity spokespersons and the audiences would appreciate it (and actually listen to the darn things for a change).

Someone has to know that.

Adgravating

I knew the FCC had approved a ruling to require commercials to have the same average volume as the programs in which they air, but I wasn’t sure what date it took effect because they are still SO LOUD.

Turns out it was December 13, 2012.

commercials

I am still constantly turning down the volume during the commercial breaks — what gives?  The broadcast TV stations and cable providers were supposed to be in compliance almost two years ago.

Now that I know this, I want to do something about it.  Luckily, the FCC does have a process in place.

You can file a complaint online using the form at http://www.fcc.gov/complaints. Click the Complaint button “Broadcast (TV and Radio), Cable, and Satellite Issues,” and then the Category button “Loud Commercials.” This will direct you to file the Form 2000G – Loud Commercial Complaint.

You can also file a complaint by fax to 1-866-418-0232 or by letter mailed to Federal Communications Commission, Consumer & Governmental Affairs Bureau, Consumer Inquiries & Complaints Division, 445 12th Street, SW, Washington, DC 20554. Heck, you can even call 1-888-CALL-FCC (1-888-225-5322).

I just want enough of us to actually complain so they turn the darn things down!

 

Sticky sentiments

Back in late August,  I shared the happy news that my Upper West Side neighborhood is getting a local bookshop — indeed, the Shoppe Around the Corner that inspired You’ve Got Mail is returning to the hood.

Apparently the owners wanted to get a feel for the locals’ reaction to their announcement.  So they used an old-school method — post-it notes — to recreate comments aka Facebook on the storefront window:

image

I’d say it’s pretty positive.

Good grief

My sister and I came across these pumpkins for sell in the Chelsea Market here in New York City:

great pumpkin

We were both blown away by the price, especially for ‘great pumpkins’ that clearly ranged in size and weight.  (I’m pretty sure Linus would bemoan the blatant consumerism as well.)

How much would giant pumpkins go for in your neck of the woods?

Laying it on thick

This commercial just aired during the Dancing with the Stars results show:

So…is Matthew trying to sell Lincolns, or creep us out?

I feel like I need to take a shower.

Be right back.

Honk

New Yorkers –

All over the city, Horse Heroes are taking to the streets to urge City Council Members to show compassion for our city’s abused carriage horses.

HONK

Write to your City Council member at http://nyclass.org/citycouncil

Apple of my eye

As Hollywood couples go, Kristen Bell and Dax Shephard are the coolest.

Both are really funny on-screen, and if you follow them on Twitter, you get a feeling they crack each up other at home as well.

‘Cause they don’t take themselves too seriously.  Appear to live fairly simply.  Love their daughter and their dogs.

Then they go and make this commercial —

They’re not in the Apple cult!

I love them so much right now.