Category Archives: Business

What a treat

In my ‘other life,’ I write marketing copy.

Web, collateral, packaging — you name it.

As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…

Even something as simple as the freshness dating.

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Woof.

Baggage handler

When you travel for business,  you pack a lot. You get it down to a science.

I can pack for most trips 10 minutes before I leave.

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Personal trips are a completely different story.

I don’t know exactly what I am going to be doing every hour of the trip. There is no ‘uniform’ that I can put on for each activity.  Plus, my vacations are usually a bit longer…and I have to pack for the dog, too.

And he likes to have a lot of choices.

What they want

While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.

When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”

Give them what they want, right?

I just passed this signboard at a new restaurant in my neighborhood:

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Great minds…

Dirty little secret

I’m taking a class in children’s book publishing this semester at NYU. We’ve read picture books, middle grade, young adult, you name it.

I took the class the learn about the editing side of the biz…but the more I learn about children’s fiction and non-fiction, the more I’d like to take a stab at writing it.

The interesting twist is that, even though the books are for kids, the parents are the ones who buy and read them.  So that’s why books like these are bestsellers.

fuck to sleep

fucking eat

 

 

 

 

 

 

 

 

 

 

 

Hey — maybe I can do this.

The fine print

If you have purchased or are planning to invest in the convenience of TSA Pre, be warned:

They don’t tell you everything in the sales pitch.

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Paying your $100 and completing the in-person interview does not guarantee that you will receive TSA Pre on your boarding pass for every flight.

On random occasions,  you will be placed in general boarding. Just because.

Huh.

Wonder if I will receive a ‘random’ reimbursement for a portion of the fee?

Flavorless

Only a few US states have official snacks.

South Carolina has boiled peanuts. Texas chose chips and salsa. Lucky Illinois has popcorn and Utah has Jell-O.

yogurtYesterday Governor Andrew Cuomo named the official snack for New York as…

YOGURT

Now, I know that New York produces a lot of dairy products, and that yogurt is a healthy snack choice.

But that is the most depressing official state snack ever.

New York isn’t smooth and creamy and vanilla and boring.  We’re every color of the rainbow and loud and crunchy.  You’d probably break a tooth on a snack that really represented our state.

Yogurt?  I mean, seriously…that’s embarrassing.

I may have to move.