Back in my improv comedy days, we had a mantra:
There are no mistakes. Use everything you are given.
The members of the Pinellas County sheriff’s department in Largo, Florida subscribe to the same motto.
Their office recently garnered big media attention for a misprint in a logo in their department carpeting — “In God We Trust” had become “In DOG We Trust.”
And it took two months for anyone to notice.
With a ‘no mistakes’ attitude, Sheriff Bob Gualtieri just announced that the rug will be sold at auction with the proceeds benefiting a local animal rescue organization.
Appears the rug was right all along.
Posted in Business, Dogs, Humor, Life, News
Tagged animal rescue, Business, carpeting, Dogs, Humor, improv comedy, In Dog We Trust, In God We Trust, Largo Florida, life, logo, Man's best friend, mantra, media attention, misprint, motto, news, no mistakes, Pinellas County, Sheriff Bob Gualtieri, sheriff's department, sold at auction, There are no mistakes
In my ‘other life,’ I write marketing copy.
Web, collateral, packaging — you name it.
As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…
Even something as simple as the freshness dating.
Posted in Advertising, Animals, Business, Dogs, Food, Humor, Writing
Tagged advertising, animals, Business, customers, dog food, dog treat, Dogs, expiration date, food, freshness dating, Humor, marketing, marketing copy, packaging, writing
When you travel for business, you pack a lot. You get it down to a science.
I can pack for most trips 10 minutes before I leave.
Personal trips are a completely different story.
I don’t know exactly what I am going to be doing every hour of the trip. There is no ‘uniform’ that I can put on for each activity. Plus, my vacations are usually a bit longer…and I have to pack for the dog, too.
And he likes to have a lot of choices.
Posted in Business, Christmas, Dogs, Holiday, Humor, Travel
Tagged baggage, Business, choices, Christmas, clothing, Dogs, holidays, Humor, luggage, packing, Travel, trips, uniforms
While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.
When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”
Give them what they want, right?
I just passed this signboard at a new restaurant in my neighborhood:
Posted in Advertising, Business, Design, Humor, Life, Restaurants, Writing
Tagged advertising, beer, Business, design, free beer, give them what they want, great minds, greeting cards, Hallmark, Humor, life, male consumer, names, restaurants, signboard, writing
I’m taking a class in children’s book publishing this semester at NYU. We’ve read picture books, middle grade, young adult, you name it.
I took the class the learn about the editing side of the biz…but the more I learn about children’s fiction and non-fiction, the more I’d like to take a stab at writing it.
The interesting twist is that, even though the books are for kids, the parents are the ones who buy and read them. So that’s why books like these are bestsellers.
Hey — maybe I can do this.
Posted in Books, Business, Children, Humor, Writing
Tagged bestsellers, book editing, book publishing, books, Business, children, children's books, class, dirty little secret, fiction, Go the F@uck to Sleep, Humor, kids, life, middle grade books, non-fiction, NYU, parents, picture books, writing, YA books, You Have to F@cking Eat, young adult books
If you have purchased or are planning to invest in the convenience of TSA Pre, be warned:
They don’t tell you everything in the sales pitch.
Paying your $100 and completing the in-person interview does not guarantee that you will receive TSA Pre on your boarding pass for every flight.
On random occasions, you will be placed in general boarding. Just because.
Wonder if I will receive a ‘random’ reimbursement for a portion of the fee?
Posted in Business, Commentary, Humor, Life, Travel
Tagged airport security, Business, commentary, fees, fine print, Humor, interview, life, reimbursement, Travel, TSA Pre
Only a few US states have official snacks.
South Carolina has boiled peanuts. Texas chose chips and salsa. Lucky Illinois has popcorn and Utah has Jell-O.
Yesterday Governor Andrew Cuomo named the official snack for New York as…
Now, I know that New York produces a lot of dairy products, and that yogurt is a healthy snack choice.
But that is the most depressing official state snack ever.
New York isn’t smooth and creamy and vanilla and boring. We’re every color of the rainbow and loud and crunchy. You’d probably break a tooth on a snack that really represented our state.
Yogurt? I mean, seriously…that’s embarrassing.
I may have to move.
Posted in Business, Commentary, Food, Humor, Life, News, Politics, Travel
Tagged Andrew Cuomo, boiled peanuts, break a tooth, Business, chips and salsa, commentary, creamy, crunchy, dairy, flavorless, food, healthy snack, Humor, Illinois, Jell-O, life, loud, New York governor, news, official state snack, politics, popcorn, smooth, snacks, South Carolina, Texas, Travel, Utah, vanilla, yogurt