While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.
When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”
Give them what they want, right?
I just passed this signboard at a new restaurant in my neighborhood:
Posted in Advertising, Business, Design, Humor, Life, Restaurants, Writing
Tagged advertising, beer, Business, design, free beer, give them what they want, great minds, greeting cards, Hallmark, Humor, life, male consumer, names, restaurants, signboard, writing
I’m taking a class in children’s book publishing this semester at NYU. We’ve read picture books, middle grade, young adult, you name it.
I took the class the learn about the editing side of the biz…but the more I learn about children’s fiction and non-fiction, the more I’d like to take a stab at writing it.
The interesting twist is that, even though the books are for kids, the parents are the ones who buy and read them. So that’s why books like these are bestsellers.
Hey — maybe I can do this.
Posted in Books, Business, Children, Humor, Writing
Tagged bestsellers, book editing, book publishing, books, Business, children, children's books, class, dirty little secret, fiction, Go the F@uck to Sleep, Humor, kids, life, middle grade books, non-fiction, NYU, parents, picture books, writing, YA books, You Have to F@cking Eat, young adult books
If you have purchased or are planning to invest in the convenience of TSA Pre, be warned:
They don’t tell you everything in the sales pitch.
Paying your $100 and completing the in-person interview does not guarantee that you will receive TSA Pre on your boarding pass for every flight.
On random occasions, you will be placed in general boarding. Just because.
Wonder if I will receive a ‘random’ reimbursement for a portion of the fee?
Posted in Business, Commentary, Humor, Life, Travel
Tagged airport security, Business, commentary, fees, fine print, Humor, interview, life, reimbursement, Travel, TSA Pre
Only a few US states have official snacks.
South Carolina has boiled peanuts. Texas chose chips and salsa. Lucky Illinois has popcorn and Utah has Jell-O.
Yesterday Governor Andrew Cuomo named the official snack for New York as…
Now, I know that New York produces a lot of dairy products, and that yogurt is a healthy snack choice.
But that is the most depressing official state snack ever.
New York isn’t smooth and creamy and vanilla and boring. We’re every color of the rainbow and loud and crunchy. You’d probably break a tooth on a snack that really represented our state.
Yogurt? I mean, seriously…that’s embarrassing.
I may have to move.
Posted in Business, Commentary, Food, Humor, Life, News, Politics, Travel
Tagged Andrew Cuomo, boiled peanuts, break a tooth, Business, chips and salsa, commentary, creamy, crunchy, dairy, flavorless, food, healthy snack, Humor, Illinois, Jell-O, life, loud, New York governor, news, official state snack, politics, popcorn, smooth, snacks, South Carolina, Texas, Travel, Utah, vanilla, yogurt
Back in late August, I shared the happy news that my Upper West Side neighborhood is getting a local bookshop — indeed, the Shoppe Around the Corner that inspired You’ve Got Mail is returning to the hood.
Apparently the owners wanted to get a feel for the locals’ reaction to their announcement. So they used an old-school method — post-it notes — to recreate comments aka Facebook on the storefront window:
I’d say it’s pretty positive.
Posted in Advertising, Blog, Business, Commentary, Entertainment, Humor, Life, Movies, Shopping
Tagged advertising, books, bookshop, bookstore, Business, comments, Facebook, Humor, life, Movies, New York City, NYC, post-it notes, shopping, uws