Category Archives: Business

What they want

While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.

When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”

Give them what they want, right?

I just passed this signboard at a new restaurant in my neighborhood:

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Great minds…

Dirty little secret

I’m taking a class in children’s book publishing this semester at NYU. We’ve read picture books, middle grade, young adult, you name it.

I took the class the learn about the editing side of the biz…but the more I learn about children’s fiction and non-fiction, the more I’d like to take a stab at writing it.

The interesting twist is that, even though the books are for kids, the parents are the ones who buy and read them.  So that’s why books like these are bestsellers.

fuck to sleep

fucking eat

 

 

 

 

 

 

 

 

 

 

 

Hey — maybe I can do this.

The fine print

If you have purchased or are planning to invest in the convenience of TSA Pre, be warned:

They don’t tell you everything in the sales pitch.

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Paying your $100 and completing the in-person interview does not guarantee that you will receive TSA Pre on your boarding pass for every flight.

On random occasions,  you will be placed in general boarding. Just because.

Huh.

Wonder if I will receive a ‘random’ reimbursement for a portion of the fee?

Flavorless

Only a few US states have official snacks.

South Carolina has boiled peanuts. Texas chose chips and salsa. Lucky Illinois has popcorn and Utah has Jell-O.

yogurtYesterday Governor Andrew Cuomo named the official snack for New York as…

YOGURT

Now, I know that New York produces a lot of dairy products, and that yogurt is a healthy snack choice.

But that is the most depressing official state snack ever.

New York isn’t smooth and creamy and vanilla and boring.  We’re every color of the rainbow and loud and crunchy.  You’d probably break a tooth on a snack that really represented our state.

Yogurt?  I mean, seriously…that’s embarrassing.

I may have to move.

A bust

bubble wrapApparently some companies still think going ‘viral’ on social media is akin to catching ebola.

Case in point: Sealed Air, manufacturer of bubble wrap.

They recently posted a video of one of their plant foreman explaining how bubble wrap is made in response to a child’s question.

It reminded me of a segment of Unwrapped on Food Network, where they show you how gummy bears, for example, go from their sugary ingredients through the factory to packaging and ultimately the grocery story and your tummy.

The bubble wrap video caught the attention of several bloggers and was even the subject of a Reddit.  But soon after I viewed the video, Sealed Air took it down.

Off the blogs. Off any online mention.  And even off their own site, from what I can tell.

What gives?  Don’t they know all this chatter about a video on bubble wrap (of all things) is amazing?

Revel in the attention, guys.  Don’t burst our bubble.

Sticky sentiments

Back in late August,  I shared the happy news that my Upper West Side neighborhood is getting a local bookshop — indeed, the Shoppe Around the Corner that inspired You’ve Got Mail is returning to the hood.

Apparently the owners wanted to get a feel for the locals’ reaction to their announcement.  So they used an old-school method — post-it notes — to recreate comments aka Facebook on the storefront window:

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I’d say it’s pretty positive.

We’re not gonna pay rent

I love my Upper West Side neighborhood.

But today, I have a major beef.

ditch plains uws

Ditch Plains, a wonderful restaurant across the street from my apartment, has closed. And the rents in my neighborhood are to blame.

Owner Marc Murphy did everything right when they opened three years ago. Their ‘soft open’ lasted a month, offering the entire menu at half-price and free appetizers and desserts. By the time they officially opened their doors, the entire neighborhood was hooked. On the menu. The atmosphere. The friendly vibe.

During the past three years, I have been a loyal customer, and from my unique vantage point, I have seen them maintain a healthy business — far more popular with people of all ages than the two previous restaurants that occupied that same space for brief spans of time. But like their predecessors, Ditch Plains’ success still couldn’t scale the exorbitant rents in my neighborhood.

And they are no more.

If you visit my neighborhood, you will see several empty storefronts. They no doubt are victims, too.

This is just the first to hit so close to home.