I am at a training program in Dallas, and all the materials include my middle name.
Oh, the humanity.
I have seen a lot of articles of late on how to achieve the desired posture while sitting at my desk.
I didn’t use to have to worry about this kind of thing.
The folks who requisitioned my office furniture did.
But I home office — like more and more workers out there — so now the ergonomics of our home office space is up to us.
You can spend a lot of money on desks and chairs and ‘strategery’ your layout, but some spine czars say simple things like putting a pillow behind your back can make a big difference.
My favorite piece of advice?
Put a book on your head. Your body automatically aligns itself to maintain balance. I’ve tried this one, and it works — on me, a little too well.
You see, my head is really flat. I can slump and the book stays.
(That’s why I like this method so much.)
Posted in Business, Design, Family, Friends, Health, Home, Humor, Life, Philosophy
Tagged balance, book on the head, Business, chair, computer, design, desk, ergonomics, family, flat head, friends, furniture, Health, home, home office, Humor, life, office furniture, philosophy, pillow, posture, sit up straight, slump, spine, spine czar, strategery, work, workers
Back in my improv comedy days, we had a mantra:
There are no mistakes. Use everything you are given.
The members of the Pinellas County sheriff’s department in Largo, Florida subscribe to the same motto.
Their office recently garnered big media attention for a misprint in a logo in their department carpeting — “In God We Trust” had become “In DOG We Trust.”
And it took two months for anyone to notice.
With a ‘no mistakes’ attitude, Sheriff Bob Gualtieri just announced that the rug will be sold at auction with the proceeds benefiting a local animal rescue organization.
Appears the rug was right all along.
Posted in Business, Dogs, Humor, Life, News
Tagged animal rescue, Business, carpeting, Dogs, Humor, improv comedy, In Dog We Trust, In God We Trust, Largo Florida, life, logo, Man's best friend, mantra, media attention, misprint, motto, news, no mistakes, Pinellas County, Sheriff Bob Gualtieri, sheriff's department, sold at auction, There are no mistakes
In my ‘other life,’ I write marketing copy.
Web, collateral, packaging — you name it.
As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…
Even something as simple as the freshness dating.
Posted in Advertising, Animals, Business, Dogs, Food, Humor, Writing
Tagged advertising, animals, Business, customers, dog food, dog treat, Dogs, expiration date, food, freshness dating, Humor, marketing, marketing copy, packaging, writing
When you travel for business, you pack a lot. You get it down to a science.
I can pack for most trips 10 minutes before I leave.
Personal trips are a completely different story.
I don’t know exactly what I am going to be doing every hour of the trip. There is no ‘uniform’ that I can put on for each activity. Plus, my vacations are usually a bit longer…and I have to pack for the dog, too.
And he likes to have a lot of choices.
Posted in Business, Christmas, Dogs, Holiday, Humor, Travel
Tagged baggage, Business, choices, Christmas, clothing, Dogs, holidays, Humor, luggage, packing, Travel, trips, uniforms
While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.
When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”
Give them what they want, right?
I just passed this signboard at a new restaurant in my neighborhood:
Posted in Advertising, Business, Design, Humor, Life, Restaurants, Writing
Tagged advertising, beer, Business, design, free beer, give them what they want, great minds, greeting cards, Hallmark, Humor, life, male consumer, names, restaurants, signboard, writing