Category Archives: Business

Riding it out

The lady sitting across the aisle from me on this flight is scared to fly.

She didn’t tell me, but she didn’t have to.

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She is a white knuckle flier.

She has, at intervals, been visibly praying. And fidgeting. And sweating.

When I was very young, I used to get motion sick on airplanes — green, sick and nauseous.

I think that was better.

A rose

I am at a training program in Dallas, and all the materials include my middle name.

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Oh, the humanity.

Sit up straight

I have seen a lot of articles of late on how to achieve the desired posture while sitting at my desk.

desk postureI  didn’t use to have to worry about this kind of thing.

The folks who requisitioned my office furniture did.

But I home office — like more and more workers out there — so now the ergonomics of our home office space is up to us.

You can spend a lot of money on desks and chairs and ‘strategery’ your layout, but some spine czars say simple things like putting a pillow behind your back can make a big difference.

My favorite piece of advice?

Put a book on your head.  Your body automatically aligns itself to maintain balance.  I’ve tried this one, and it works — on me, a little too well.

You see, my head is really flat. I can slump and the book stays.

(That’s why I like this method so much.)

What a treat

In my ‘other life,’ I write marketing copy.

Web, collateral, packaging — you name it.

As I was feeding my dog this morning, I received a reminder that any customer-facing text can surprise and delight…

Even something as simple as the freshness dating.

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Woof.

Baggage handler

When you travel for business,  you pack a lot. You get it down to a science.

I can pack for most trips 10 minutes before I leave.

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Personal trips are a completely different story.

I don’t know exactly what I am going to be doing every hour of the trip. There is no ‘uniform’ that I can put on for each activity.  Plus, my vacations are usually a bit longer…and I have to pack for the dog, too.

And he likes to have a lot of choices.

What they want

While I worked at Hallmark, we designed a line of greeting cards targeted specifically at the male consumer.

When it came time to name the card line, we brandied about many monikers. At one point, I suggested headlining the display “FREE BEER.”

Give them what they want, right?

I just passed this signboard at a new restaurant in my neighborhood:

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Great minds…