I began the third class of my publishing certificate at NYU tonight.
The instructor, a literary agent at a boutique firm here in New York City, was describing some of the ways authors have promoted their books above-and-beyond their publisher’s efforts.
Eric Devine gets my vote for most creative.
His young adult novel Press Play is being published in October. It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.
Devine had the idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York
On an agreed-upon evening, Devine’s book trailer will air multiple times before the movies, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.
I think this is inspired.
A film features prominently in the book, and Devine is using the movies to promote it. He’ll probably get local publicity for this unique angle, too.
I wish I could go watch!
Posted in Advertising, Books, Business, Children, Commentary, Entertainment, Life, Movies
Tagged advertising, book promotion, book publisher, book trailer, books, bookstore, cinema, coming soon, commentary, documentary film, education, entertainment, Eric Devine, Humor, life, literary agent, mall, movie theatre, movie trailer, Movies, New York City, NYU, Press Play book, publicity, publishing, review, Waterford New York, young adult novel