Category Archives: Internet

Context

If you dropped someone from the pre-Internet era onto this train — let’s say Don Draper from Mad Men just for the fun of it….

image

…would he jump up, expecting the upholstery to burn his butt?

Think about it.

ImPressed

Back in June, I discussed Eric Devine’s young adult novel Press Play, which has since been published in October.

press playIt tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

I was impressed by Devine’s idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York.

A film features prominently in the book, and Devine is using the movies to promote it.

Devine’s book trailer was played multiple times before the films, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

Even better — Devine saw my blog post about his book trailer and was nice enough to share a link so we could all take a look:

Thanks Eric — and congrats again on the book and your brilliant marketing campaign!  Can’t wait to read it.

 

 

Up a tree

I got my first look at a Go Pro camera in an electronics store in the Cincinnati Airport over Halloween weekend. I had seen video footage from one before, but the clips they had on a loop at the store entrance sucked me right in.

So I completely understand why this squirrel felt the need to ‘grab and go.’

He’s a pretty good cameraman, yes?

That’s nice

World-Kindness-DayThe Twitter-sphere is all abuzz about today’s holiday of note –

World Kindness Day

This particularly caught my eye because a couple of days ago, the New York Times reported on a recent study that suggests the two most important qualities to affect the longevity of a relationship are generosity and kindness.

So, while you may want to perform a random act of kindness or two to celebrate the day, being kind on a more regular basis could have a big ol’ karma kick-back for you and your special someone.

Just saying.

This is heady stuff

Tonight I surrender my blog to the glory of the Babushka Dogs that are taking over Instagram.

Nothing I have to say is more important or will make you feel happier.

Enjoy!

babushkadog

 

 

 

Angry eyes

ABC's "Good Morning America" - 2013Pretty much everyone knows Grumpy Cat, the permanently sour-faced feline who catapulted from Internet curiosity to international superstar.

Sure, he looks mean, but I consider his dour countenance a rarity in the animal kingdom. Most animals I see have sweet, smiling resting faces.

Then a friend posted a picture of a very judgmental turtle on his Facebook feed.  (It was Turtle Tuesday, after all.)  So I consulted the Google machine to see if there were other cranky critters out there.

Uh, yeah.

raccoon

 

 

 

 

disappointedbunny

 

 

 

 

cat

 

 

 

 

 

 

(Don’t move, and maybe they’ll redirect their anger at a small rodent.)

A bust

bubble wrapApparently some companies still think going ‘viral’ on social media is akin to catching ebola.

Case in point: Sealed Air, manufacturer of bubble wrap.

They recently posted a video of one of their plant foreman explaining how bubble wrap is made in response to a child’s question.

It reminded me of a segment of Unwrapped on Food Network, where they show you how gummy bears, for example, go from their sugary ingredients through the factory to packaging and ultimately the grocery story and your tummy.

The bubble wrap video caught the attention of several bloggers and was even the subject of a Reddit.  But soon after I viewed the video, Sealed Air took it down.

Off the blogs. Off any online mention.  And even off their own site, from what I can tell.

What gives?  Don’t they know all this chatter about a video on bubble wrap (of all things) is amazing?

Revel in the attention, guys.  Don’t burst our bubble.