Prudential’s current television campaign, entitled “Day One,” features men and women enjoying their first day of retirement. Having enough money to do so comfortably may be the underlying message, but Prudential is smart enough to focus on why it’s so desirable.
More time to spend with family. Travel. Enjoy your hobbies. Volunteer. And the image that made me smile and shake my head in ready agreement…
No more alarm clocks.
Since today is Sunday, many of us — retired or not — got to skip the alarm. Now, close your eyes and imagine….
One day you can take a sledge hammer to that thing.
Posted in Advertising, Business, Commentary, Humor, Life, Travel, Vacation
Tagged advertising, advertising campaign, alarm clocks, Business, commentary, family, Humor, life, Prudential, Relationships, retirement, television ads, Travel, TV
Have you seen Ford Motor’s latest ad campaign?
Mike Rowe, host of “Dirty Jobs,” is promoting the “SWAP Your Ride Sales Event.” Ford is surprising car owners by swapping their current vehicles with a Ford for seven days. At the end of the week, Rowe checks in to see which car they prefer. As you can imagine, the Ford cars and SUVs score big in the ads.
But here’s the thing….
Most of the ads I’ve seen have featured women with Mike Rowe. He asks them — all smiles, charm and dimples — about their driving experience, and they giggle and blush, full of details about how great the Ford car was that they drove that week.
I hate to seem suspicious, but I’m pretty sure they would agree with anything Mike Rowe suggests or asks. He’s darn cute. And whitty. And real.
Heck, I don’t even own a car…but if they asked me, I’d swap something else for a Ford just to meet Mike Rowe. And when he got here, I’d tell him how much better that Ford was than my current car, which doesn’t exist.
‘Cause Mike Rowe is smart and pretty, too.
And that works for me.
Posted in Business, Humor, Television
Tagged advertising, advertising campaign, autos, Business, cars, celebrity advertising, Dirty Jobs television series, Ford, Ford Motors, Ford SWAP Your Ride Sales Event, Humor, Mike Rowe, SUVs, Television, television advertising
Jennifer Aniston, the world has spoken: you are a beautiful woman.
I just wish you believed it.
Then maybe you wouldn’t feel the need to pose naked — well, except for that strategically placed necktie — on the cover of GQ. Or wouldn’t design the advertising campaign for your new fragrance Lolavie around an image of yourself, draped in a bath towel, its sagging shapes almost revealing — well, you get the idea.
Maybe your evening gowns wouldn’t always be slit just a bit too high, or cut just a bit too low. Don’t get me wrong — you are in phenomenal shape and should be proud of your body…but does everything you wear have to show so much skin?
Sometimes leaving something to the imagination can be just as — if not more — sexy. I watch all the awards shows; I’ve seen the celebrity stylists do it extremely well.
Just a thought, Jennifer. We wouldn’t want you to get overexposed…or catch a cold.
Posted in Books & Mags, Fashion, Humor, Television
Tagged advertising campaign, celebrities, celebrity advertising, celebrity overexposure, Fashion, GQ, GQ magazine, Humor, Jennifer Aniston, Jennifer Aniston body, Jennifer Aniston fashion, Lolavie, Lolavie advertising, magazines, Television