Have you seen Ford Motor’s latest ad campaign?
Mike Rowe, host of “Dirty Jobs,” is promoting the “SWAP Your Ride Sales Event.” Ford is surprising car owners by swapping their current vehicles with a Ford for seven days. At the end of the week, Rowe checks in to see which car they prefer. As you can imagine, the Ford cars and SUVs score big in the ads.
But here’s the thing….
Most of the ads I’ve seen have featured women with Mike Rowe. He asks them — all smiles, charm and dimples — about their driving experience, and they giggle and blush, full of details about how great the Ford car was that they drove that week.
I hate to seem suspicious, but I’m pretty sure they would agree with anything Mike Rowe suggests or asks. He’s darn cute. And whitty. And real.
Heck, I don’t even own a car…but if they asked me, I’d swap something else for a Ford just to meet Mike Rowe. And when he got here, I’d tell him how much better that Ford was than my current car, which doesn’t exist.
‘Cause Mike Rowe is smart and pretty, too.
And that works for me.
Snooze button
Prudential’s current television campaign, entitled “Day One,” features men and women enjoying their first day of retirement. Having enough money to do so comfortably may be the underlying message, but Prudential is smart enough to focus on why it’s so desirable.
More time to spend with family. Travel. Enjoy your hobbies. Volunteer. And the image that made me smile and shake my head in ready agreement…
No more alarm clocks.
Since today is Sunday, many of us — retired or not — got to skip the alarm. Now, close your eyes and imagine….
One day you can take a sledge hammer to that thing.
For realsies.
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Posted in Advertising, Business, Commentary, Humor, Life, Travel, Vacation
Tagged advertising, advertising campaign, alarm clocks, Business, commentary, family, Humor, life, Prudential, Relationships, retirement, television ads, Travel, TV