So, you’re audible.com‘s marketing team, and you’ve come up with this clever advertising campaign for the banner ads in the New York City subway cars.
“Stephen King reads Stephen King on audible.com”
“Toni Morrison reads Toni Morrison on audible.com”
“Stephen Colbert reads Stephen Colbert on audible.com”
Awesome. Your favorite authors reading their own bestselling works on audible.com. What a simple yet effective way to get readers to check out the website.
But as I’m reading all the ads lining my subway car, I notice that one of them takes a slightly different tack:
“Sean Penn reads Bob Dylan on audible.com”
What is this? Bob Dylan isn’t reading his own work? Why so ever not? Doesn’t Bob like to read? Or maybe…no one could understand a single word the man says!?!
Bob Dylan mumbles and mutters so badly these days, you’d think he was speaking a different language. Even when I know what words he’s supposed to be saying, I still can’t understand him.
I’m just glad audible.com didn’t have Dylan record the audio simply to save face. That would have been a waste of time and digital recording space.
You don’t need to hear Dylan’s voice to learn from his cautionary tale…right, kids?