Have you seen Ford Motor’s latest ad campaign?
Mike Rowe, host of “Dirty Jobs,” is promoting the “SWAP Your Ride Sales Event.” Ford is surprising car owners by swapping their current vehicles with a Ford for seven days. At the end of the week, Rowe checks in to see which car they prefer. As you can imagine, the Ford cars and SUVs score big in the ads.
But here’s the thing….
Most of the ads I’ve seen have featured women with Mike Rowe. He asks them — all smiles, charm and dimples — about their driving experience, and they giggle and blush, full of details about how great the Ford car was that they drove that week.
I hate to seem suspicious, but I’m pretty sure they would agree with anything Mike Rowe suggests or asks. He’s darn cute. And whitty. And real.
Heck, I don’t even own a car…but if they asked me, I’d swap something else for a Ford just to meet Mike Rowe. And when he got here, I’d tell him how much better that Ford was than my current car, which doesn’t exist.
‘Cause Mike Rowe is smart and pretty, too.
And that works for me.