We all have name brand products that we love.
I prefer Pepsi products to Coke. Jif Peanut Butter over Skippy. Cheetos to any ‘imitation’ cheese puff.
But would I willingly get a tattoo of a favorite brand logo if it meant a 20 percent discount for life?
Not even.
But that is exactly what Ecko Unlimited is currently purposing to its brand faithful. And they appear to be perfectly seriously.
The popular line of t-shirts, denim, polos, and sneakers is offering a 20 percent life-time discount to anyone who gets a tattoo of the brand’s iconic rhino or shears on their person.
Sound like a deal?
Before you run out and invest in a new tramp stamp, do the math. If the Ecko Unlimited tee you are jonesin’ for retails at $30, the brand permanently decorating your backside only saves you $6.
Six bucks!
They expect people to turn themselves into a billboard for that? Sorry, Ecko — personal real estate carries a far heftier price.
Branded
You can tell some folk’s politics by the signs in their yard. But the logo on their coffee cup?
Wake up. It’s true.
decision making that drives brand preference, links consumers’ politics to the brands they buy.
For example, Democrats are more likely to buy Starbucks coffee. Republicans prefer Dunkin Donuts’ brew.
No beans about it.
Partisanship also rears its ugly head in folks’ choice of car, insurance, sport and gaming system. Democrats prefer Jeep, Progressive, NFL and Wii; Republicans go for BMW, Allstate, Major League Baseball and XBOX.
But both parties agree on Coke, Google, VISA, Apple and Olay.
Wha? The Democrats and Republicans agree on five whole things? This is either a sign of a huge turnaround…
Or the end of the world.
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Posted in Advertising, Commentary, Humor, Life, Politics, Shopping
Tagged advertising, Allstate, Apple, BMW, brand preference, Buyology Inc, cars, coffee, Coke, commentary, consumer behavior, Democrats, Dunkin Donuts, end of the world, Google, Humor, insurance, Jeep, life, Major League Baseball, New York City, NFL, Olay, politics, Progressive, Republicans, research firm, Starbucks, VISA, Wii, XBox