File this one under:
Brilliant self-promotion most people don’t get
Even seasoned media outlets like the Chicago SunTimes were shaking their heads at Carrey’s online profession of love for actress and comedienne Emma Stone.
You’d think they would understand good ol’ fashioned PR.
Who’s the hottest actress on the planet right now? Emma Stone. So if you’re Jim Carrey and you’re trying to draw attention to your TruLife website, who are you gonna target?
Is the video weird? Sure. Is it funny creepy? Uh, yeah. Is everyone talking about it?
And that’s exactly what Jim Carrey wanted. So, for the SunTimes to say Carrey’s video love note “falls flat”…
…means the jokes on them.