I have often bemoaned the fact that celebrities are taking over the commercial voiceover landscape. What used to be a lucrative business for John and Jane Doe is now fodder for popular stars of TV and movies.
But sometimes…advertisers just get it right.
Planters is giving Mr. Peanut a makeover. We’re talking a whole new look.
High-tech 3D rendering. A nifty flannel suit. And for the first time in almost a century, a voice.
Robert Downey Jr.’s voice.
If you saw Downey in “Sherlock Holmes,” you know why Planters is pursuing this particular bit of typecasting. Both characters share the same tailor now, its true. And if Mr. Peanut can embody the same smarts, humor, martial arts skill and sex appeal as Downey did as Holmes, then I’d say Planters has a hit on its hands.
They have already posted the holiday commercial on their Facebook page for fans to enjoy. If you “Like” Mr. Peanut, you’ll be able to check out Downey’s vocal performance.
Is he as nutty as you had hoped?
Posted in Advertising, Business, Celebrities, Commentary, Entertainment, Food, Foods, Humor, Internet, Life, Movies
Tagged 3D rendering, advertising, Business, celebrities, celebrity commercial voiceovers, commentary, commercial voiceover, entertainment, Facebook, Facebook page, food, Foods, Humor, Internet, life, Movies, Mr Peanut Facebook page, Mr Peanut holiday commercial, Mr. Peanut, Mr. Peanut makeover, Planters, Planters Peanuts, Robert Downey Jr., Sherlock Holmes, Sherlock Holmes movie