I watched a little golf this weekend.
It is summer, after all.
Why is men’s golf the only sport that gives clothes to the victor?
The traditional jacket, most closely associated with the Masters in Augusta, is actually a sign of membership. The tournament winner is a member of that country club for a calendar year, until the next tourney, the next winner.
But I still think giving an article of clothing to the winner of a sporting event to mark their achievement is kinda cool. And I’m surprised more sports — especially women’s sports and the clothing brands that support them — haven’t jumped on the bandwagon.
Wouldn’t you want your brand under the bright lights in an awards ceremony?
(People do watch golf, ya know. )