I watched a little golf this weekend.
It is summer, after all.
And as pro golfer Zach Johnson donned the bright plaid jacket that is as much a part of the Colonial tournament win in Fort Worth Texas as the check and the trophy, it made me wonder –
Why is men’s golf the only sport that gives clothes to the victor?
The traditional jacket, most closely associated with the Masters in Augusta, is actually a sign of membership. The tournament winner is a member of that country club for a calendar year, until the next tourney, the next winner.
But I still think giving an article of clothing to the winner of a sporting event to mark their achievement is kinda cool. And I’m surprised more sports — especially women’s sports and the clothing brands that support them — haven’t jumped on the bandwagon.
Wouldn’t you want your brand under the bright lights in an awards ceremony?
(People do watch golf, ya know. )
