If Star Trek Into Darkness opens in your city today, I encourage you to see it.
I saw it yesterday in IMAX 3D, and it was amazing…especially the new enemy of the Federation portrayed by Benedict Cumberbatch.
You know Sherlock on BBC? He’s the one.
But if you can’t get to the movie theatre today or even this weekend — I understand there are people who can actually wait weeks and even months; go figure — take a look at the “Star Trek Challenge” Audi spot featuring Leonard Nimoy and Zachary Quinto.
It’s too much fun.
Get the message
I love watching movies on the big screen. Many of my friends prefer to stay at home.
They hate having their movie ruined by chattering, texting, rude people in the theatre.
Let’s face it — it happens more often than not.
And it might be getting a lot worse.
At a recent CinemaCon panel in Las Vegas, movie executives from Regal and IMAX chains said they both had discussed allowing texting during movie screenings to make the experience more interactive for younger viewers.
NO.
NO, NO, NO, NO, NO.
It’s bad enough already, with cellphones randomly lighting up the theatre and distracting your eye from the screen. Imagine what it would look like if they were on throughout the film. The incessant clicking. The chatter as people shared text messages.
If movie executives want to lose customers, it’s the perfect business model.
Text them that.
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Posted in Business, Commentary, Entertainment, Life, Movies, Technology
Tagged Business, CinemaCon, commentary, entertainment, IMAX, interactive movies, Las Vegas, life, movie chains, movie theatre, Movies, Regal Cinemas, technology, text messages, texting in the movies, the big screen