I was catching up on my DVR backlog the other night and caught the end of a commercial for term life insurance targeted at seniors.
As an incentive, the company is offering all applicants — get ready — a deck of large print playing cards absolutely FREE!
Really?
At retail, a deck of cards costs between $2-3, and the insurance company is no doubt getting a volume discount.
What happened to the good old days when customers were plied with, at the very least, home appliances? Heck, a cheap toaster is only $12. Isn’t an long-term insurance contract worth that much?
And cost aside, are playing cards even — excuse the pun — a draw? They caught my eye because they were so cheap…but will folks in the target market pick up the phone just to play solitaire?
But then again, it was enough to inspire me to go on and on for this long. So maybe Granny has already gone ‘all in.’
Branded
You can tell some folk’s politics by the signs in their yard. But the logo on their coffee cup?
Wake up. It’s true.
decision making that drives brand preference, links consumers’ politics to the brands they buy.
For example, Democrats are more likely to buy Starbucks coffee. Republicans prefer Dunkin Donuts’ brew.
No beans about it.
Partisanship also rears its ugly head in folks’ choice of car, insurance, sport and gaming system. Democrats prefer Jeep, Progressive, NFL and Wii; Republicans go for BMW, Allstate, Major League Baseball and XBOX.
But both parties agree on Coke, Google, VISA, Apple and Olay.
Wha? The Democrats and Republicans agree on five whole things? This is either a sign of a huge turnaround…
Or the end of the world.
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Posted in Advertising, Commentary, Humor, Life, Politics, Shopping
Tagged advertising, Allstate, Apple, BMW, brand preference, Buyology Inc, cars, coffee, Coke, commentary, consumer behavior, Democrats, Dunkin Donuts, end of the world, Google, Humor, insurance, Jeep, life, Major League Baseball, New York City, NFL, Olay, politics, Progressive, Republicans, research firm, Starbucks, VISA, Wii, XBox