Just yesterday, my friend Dan commented on how quiet I had been about the rapidly approaching premiere of “Twilight Saga: New Moon.” (It’s midnight tonight, in case you’re wondering.)
I took this as a big compliment. As an avid Twi-hard, I know I tend to chat up this particular franchise to anyone who displays even an iota of interest (i.e., breathes air), so I have tried not to belabor the topic here.
But today, guys, I gotta let loose…because an injustice of such magnitude has occurred, it cannot be ignored:
Robert Pattinson was not named People Magazine’s 2009 Sexiest Man Alive.
What the — wha?!??!
This is one year that pretty much everyone — and I mean everyone, not just Twi-hards — knew that Robert Pattinson had Sexiest Man Alive sewn up. There was no real competition — that is, if you were looking at things from a topical, trend-driven, male, SEXY point of view.
And somehow the editors of People still managed to screw it up.
Johnny Depp? Gorgeous, yes. He was Sexiest Man Alive back in 2003. But this year? Why this year? His movie “Public Enemies” kinda tanked at the box office. He did shoot “Alice in Wonderland” — which comes out in 2010 — but, seriously, which is sexier: a vampire or the Mad Hatter? Oh, and don’t forget the voice work he did for “Spongebob Squarepants” — wow, that’s hot.
Now, some would argue that naming Robert Pattinson Sexiest Man Alive this week would make it appear that People was part of the whole “Twilight” movie promotion machine. A fine point. Their magazine might get lost amongst all the other covers with RPatz right now.
But that’s thinking like a corporation. You should publish for your audience. And let me ask you, People Magazine — who would your readers say is the 2009 Sexiest Man Alive? Johnny Depp because he needs a media bump before his new movie hits? Or Robert Pattinson because he has dominated the imagination of movie goers for the past year?
I think we all know the answer. And not giving the title to the most deserving man – that really sucks.