Technology matters.
Just ask the Middle East.
Or, on a much smaller scale, ask my new ophthalmologist.
I arrived at his office 15 minutes before my scheduled appointment this morning (as requested). I soon discovered he shared a reception area with another physician.
My doctor’s receptionist had a small desk in the waiting room. A new laptop occupied one corner. Few visible files. A streamlined check-in process.
The other receptionist was heard, not seen. That’s because of all the files stacked on his desk, and the constant peck-peck-peck of his electric typewriter during my visit.
An electric typewriter! It took me a moment to place the sound when I entered reception.
If I had scheduled an appointment with that doctor, I might have paused….might have questioned her knowledge and ability based on the old school approach to the business being conducted in the front office.
When was the last time that doctor had advanced training? Read JAMA? Attended a conference?
All because the receptionist was still working in 1982.
Because technology matters.
Posted in Advertising, Business, Commentary, Health, Humor, Internet, Life, News, Philosophy, Technology
Tagged advanced medical training, advertising, Business, commentary, conference, doctor's appointment, doctor's office, doctor's receptionist, doctors, files, Health, Humor, Internet, JAMA, laptop vs typewriters, life, Middle East, old school, ophthalmology, philosophy, reception area, stacks of files, technology
Second look
Technology matters.
Just ask the Middle East.
Or, on a much smaller scale, ask my new ophthalmologist.
I arrived at his office 15 minutes before my scheduled appointment this morning (as requested). I soon discovered he shared a reception area with another physician.
My doctor’s receptionist had a small desk in the waiting room. A new laptop occupied one corner. Few visible files. A streamlined check-in process.
An electric typewriter! It took me a moment to place the sound when I entered reception.
If I had scheduled an appointment with that doctor, I might have paused….might have questioned her knowledge and ability based on the old school approach to the business being conducted in the front office.
When was the last time that doctor had advanced training? Read JAMA? Attended a conference?
All because the receptionist was still working in 1982.
Because technology matters.
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Posted in Advertising, Business, Commentary, Health, Humor, Internet, Life, News, Philosophy, Technology
Tagged advanced medical training, advertising, Business, commentary, conference, doctor's appointment, doctor's office, doctor's receptionist, doctors, files, Health, Humor, Internet, JAMA, laptop vs typewriters, life, Middle East, old school, ophthalmology, philosophy, reception area, stacks of files, technology