During the Christmas holidays last year, The Sticky Egg discovered The South Butt parody line of outerwear, the brainchild of Mizzou student Jimmy Winklemann.
The clothing was good quality. Plus, it says ‘butt.’ (You gotta love that.)
Sadly The South Butt store is no more, but that doesn’t mean Winkelmann has quit. He’s just turned attention to other brands.
Winklemann is once again dressing down a famous label, this one the preferred casual wear of preppies worldwide. I don’t know if POLO has seen Jimmy’s reinterpretation of their logo or his online store, but there is nothing subtle about it.
As someone who attended college during the height of the preppy nightmare, I applaud POLO as Jimmy’s next target. As an animal lover, I’m psyched for the pony — it’s about time he came out on top for a change.
And if you are sad that The South Butt apparel is no more, check out the OLOP Shop. There’s a new iteration that the North Face can’t touch.
Keep on keeping on, Jimmy.