There are a lot of things I expect to find in Times Square.
Tourists. Jammed sidewalks. Street vendors. More tourists. Theatres. Traffic. Hey look — more tourists.
That’s a bit surprising.
The ad campaign by The Church of Jesus Christ of Latter-day Saints was launched last week in Times Square in an attempt to re-brand the Mormon faith as “normal.”
The ads feature photos of ethnically-diverse, regular people. One guy is even riding a motorcycle.
Yep. Looks pretty normal from here.
Why the LDS church chose now to launch their campaign can be debated. Is it because of the upcoming presidential campaign, which includes a Mormon GOP candidate? I don’t know; he’s run before without their intervention.
Or is the timing and location of the campaign in response to the wildly successful Broadway show The Book of Mormon, which won nine Tonys (including Best Musical) and will no doubt go on to do a national tour?
If so, Church Fathers, worry no more. The Book of Mormon is one of the most positive things to happen to your religion since the golden plates. Everyone who walks out of the theatre knows more about your faith and the commonalities it shares with their own.
The humor unites us. The ads?
They’re just more traffic.