Tag Archives: movie promo

You might expect the trailers for a movie called “The Invention of Lying” to skirt the truth a bit.  And boy, do they.

The movie is about the first man who ever lied…and how his subsequent lies changed his life and the lives of his family, friends and ultimately, the world.

But the marketing campaign leaves out a lot. While the promos do portray the movie as a comedy — and rightly so — “The Invention of Lying” is also quite poignant at times.  This is a rather dramatic role for Ricky Gervais, and he performs it beautifully. Who knew such a sarcastic so-and-so had such range?

There are also dozens of amazing celebrity cameos that made me laugh aloud in surprise.  (I will point out that at these moments, my laugh was often the only one you heard in the theater; I guess I’m better at spotting a cameo than some.)

Perhaps the biggest omission from the trailers is the subject matter of the lies that Gervais’ character tells.  That was a very smart move.  If they had revealed this information in the marketing, a substantial chunk of the potential audience might have stayed away.  This way, they’ll already be in the audience and in a good mood when it’s revealed.  And hopefully, they won’t feel judged.

So, while I am often annoyed when movie marketing gives you the wrong impression about a film — for example, when movies like “The Family Stone” come off like feel-good comedies in the promos and then spring cancer on you — I applaud “The Invention of Lying” for holding back.

It’s a great film.  It’s funny and smart and surprising and actually makes you think.  And thanks to the marketing, a whole lot more people will see it.

(The preceding message is true.)