Mark Haub, I want to shake your hand.
Or perhaps you’d prefer a snack cake.
Thanks to the research you conducted at Kansas State University — Go Wildcats — there is now empirical evidence that weight loss depends on the calories going in…and not the nutritional value of the food.
Haub, a human nutrition professor, put himself on the ‘convenience store diet’ as part of a class project, restricting himself to 1800 calories a day comprised of Twinkies, Nutty Bars, Oreos, and even Doritos.
Haub shed 27 pounds in two months, and his other health factors improved as well. Lower triglycerides. Lower bad cholesterol. Higher good cholesterol.
He did take a multivitamin and drink a protein shake each day, and tried to eat a vegetable serving as well — usually something green. But at least two-thirds of his daily diet came from snack foods.
In the CNN article, Haub sounds a little conflicted by his success. Personally, I feel vindicated. Although my diet is not as junkie as his study, I have never eaten as healthy as experts recommend, and have gotten my share of flack about it over the years.
Now, when I reach for Froot Loops as a snack, I’ve got scientific proof –
It’s diet food, people.
Dunk and cover
The Oreo turned 100 yesterday. I cheered. Bet you did, too.
Now I have a bad taste in my mouth.
The Oreo — which, let’s face it, has the better name between the two — came second. Was actually inspired by Hydrox.
But somehow Hydrox has always been perceived as the knockoff through the years. So much so that the cookie was removed from the market in 2003. Yet in 2008, in response to an online petition, Kelloggs put Hydrox back on the market, albeit temporarily, under the original Sunshine label.
Now? All I can find is some crushed Hydrox on Nuts.com.
How fitting.
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Tagged 100th birthday, 104th birthday, advertising, bad taste in the mouth, commentary, cookies, cooking, family, food, Foods, friends, home, Humor, Hydrox, Kelloggs, knockoff, life, Nuts.com, off the market, online petition, Oreos, sandwich cookies, shopping, Sunshine