When you think of healthy, shiny, beautiful hair — what’s the first thing that comes to mind?
Did someone say purple kangaroo?
Perhaps a claymation-inspired one…with big doe eyes and hooves that flatten out in a creepy unfinished way?
I didn’t think so.
What does a purple kangaroo puppet have to do with hair anyway?
Nothing. That’s the point.
Aussie Hair Care is a highly recognizable brand. Their stylized kangaroo silhouette over a field of bold purple stands out on the shampoo aisle. And up to now, it has been a symbol of the Australian lifestyle — wild, untamed, carefree.
Now some product manager has decided carefree means cartoon and has turned that elegant symbol into a muppet who would be more at home on Sesame Street.
Sure, fuzzy mascots work for popsicles and Poptarts and even Pop Rocks — but how does this one embody the Aussie Hair Care brand or consumer? Do I really want to buy shampoo and conditioner from a kangaroo puppet with a tacky purple ‘do?
Not even.
Only another kangaroo would fall for that.
Food stereotypes
Freshdirect.com, my favorite website for ordering groceries in the neighborhood, posted this ‘goodbye to summer’ today on Facebook.
But they can’t honestly be suggesting that my popsicles, fudge bars and toffee crunch bars — all reduced fat and sugar-free, of course — should be packed away with my summer clothes and flip flops….
Not even.
I find popsicles refreshing year round. They are the perfect light dessert — that little taste of sweet that doesn’t linger compared to heavy cakes and pies.
They aren’t seasonal. They’re sensible.
Turning up the thermostat also works.
Let’s give food a chance.
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Posted in Commentary, Food, Foods, Humor, Life, Weather
Tagged air conditioning, carryout, commentary, dessert, end of summer, Facebook, fall, flip flops, food, food stereotypes, Foods, fudge bars, Humor, Internet, life, low fat, popsicles, poster, seamless.com, soup, sugar free, summer, summer clothes, takeout, thermostat, toffee crunch bars, weather