When you think of healthy, shiny, beautiful hair — what’s the first thing that comes to mind?
Did someone say purple kangaroo?
Perhaps a claymation-inspired one…with big doe eyes and hooves that flatten out in a creepy unfinished way?
I didn’t think so.
What does a purple kangaroo puppet have to do with hair anyway?
Nothing. That’s the point.
Aussie Hair Care is a highly recognizable brand. Their stylized kangaroo silhouette over a field of bold purple stands out on the shampoo aisle. And up to now, it has been a symbol of the Australian lifestyle — wild, untamed, carefree.
Now some product manager has decided carefree means cartoon and has turned that elegant symbol into a muppet who would be more at home on Sesame Street.
Sure, fuzzy mascots work for popsicles and Poptarts and even Pop Rocks — but how does this one embody the Aussie Hair Care brand or consumer? Do I really want to buy shampoo and conditioner from a kangaroo puppet with a tacky purple ‘do?
Not even.
Only another kangaroo would fall for that.
Sweet justice
I taught class today at Boston University and grabbed a PopTart from the vending machine for lunch so I could do some work in the library.
One of my students said I was eating “cardboard.”
When I admitted they were better heated, she countered “Then they taste
Iike warm cardboard.”
Ouch.
Is this what the healthy eating craze has wrought? A generation that doesn’t appreciate the guilty pleasure that is the PopTart? Who spurn people who occasionally choose diet soda over water at every meal?
Where is their sense of food fun? Of taking a cheat meal or cheat day? Have we done such a good job of teaching them good nutrition that they have lost their food sense of humor?
I think somebody needs some Sour Skittles.
STAT.
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Posted in Commentary, Humor, Life
Tagged Boston University, candy, cheat day, diet, diet soda, food, Food fun, Foods, guilty pleasure, health craze, nutrition, poptarts, sense of humor, Skittles, water