When you think of healthy, shiny, beautiful hair — what’s the first thing that comes to mind?
Did someone say purple kangaroo?
Perhaps a claymation-inspired one…with big doe eyes and hooves that flatten out in a creepy unfinished way?
I didn’t think so.
What does a purple kangaroo puppet have to do with hair anyway?
Nothing. That’s the point.
Aussie Hair Care is a highly recognizable brand. Their stylized kangaroo silhouette over a field of bold purple stands out on the shampoo aisle. And up to now, it has been a symbol of the Australian lifestyle — wild, untamed, carefree.
Now some product manager has decided carefree means cartoon and has turned that elegant symbol into a muppet who would be more at home on Sesame Street.
Sure, fuzzy mascots work for popsicles and Poptarts and even Pop Rocks — but how does this one embody the Aussie Hair Care brand or consumer? Do I really want to buy shampoo and conditioner from a kangaroo puppet with a tacky purple ‘do?
Only another kangaroo would fall for that.
Posted in Advertising, Beauty, Business, Children, Commentary, Design, Entertainment, Humor, Life, Shopping, Television
Tagged advertising, Aussie Hair Care, Australia, Australian lifestyle, beautiful hair, Business, claymation, commentary, conditioner, design, doe eyes, entertainment, hair care, healthy hair, Humor, life, Pop Rocks, popsicles, poptarts, product manager, purple kangaroo, roo your 'do, Sesame Street, shampoo, shampoo aisle, shiny hair, shopping, stylized logo, Television