During the Christmas holidays last year, The Sticky Egg discovered The South Butt parody line of outerwear, the brainchild of Mizzou student Jimmy Winklemann.
I bought a hoodie with my Christmas cash, and two as birthday gifts for my sister and her husband in the spring.
The clothing was good quality. Plus, it says ‘butt.’ (You gotta love that.)
Sadly The South Butt store is no more, but that doesn’t mean Winkelmann has quit. He’s just turned attention to other brands.
OLOP
Winklemann is once again dressing down a famous label, this one the preferred casual wear of preppies worldwide. I don’t know if POLO has seen Jimmy’s reinterpretation of their logo or his online store, but there is nothing subtle about it.
As someone who attended college during the height of the preppy nightmare, I applaud POLO as Jimmy’s next target. As an animal lover, I’m psyched for the pony — it’s about time he came out on top for a change.
And if you are sad that The South Butt apparel is no more, check out the OLOP Shop. There’s a new iteration that the North Face can’t touch.
Keep on keeping on, Jimmy.
Woof
I attended college at the height of the preppy nightmare.
Button down Oxford cloth shirts were the uniform. Argyle sweaters. Cuffed chinos and those ridiculous panel pants. Madras plaid everywhere. And boat shoes worn sans socks come rain or shine.
While I was still in high school, Lisa Birnbach edited The Official Preppy Handbook, a guide to what she termed “prepdom.” She was being tongue-in-cheek, but I fear my generation took it as gospel.
I was never a fan.
Today a company called Rover on Etsy is resurrecting this fashion nightmare amongst the canine set — prepping out our puppies!
They must be stopped.
Dignity??
I think not.
(Plus, few canines are allowed in establishments that require such formal dress.)
Come on, people — treat your canine friend with a little respect! Don’t make him wear a tie if he doesn’t have to (especially madras plaid).
Rover co-founder AnneMarie describes her line of doggie wear as “durable and well-designed clothing for dogs of all sizes and breeds.”
Riiiiiiiiight.
‘Prepdom’ strikes again.
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Posted in Animals, College, Design, Dogs, Family, Fashion, Humor, Internet, Life, Philosophy, Shopping
Tagged boat shoes, chinos, college, commentary, doggie wear, Dogs, Etsy, family, Fashion, Humor, Internet, life, Lisa Birnbach, madras plaid, oxford cloth shirts, panel pants, prepdom, preppy, preppy dog clothes, preppy fashion, preppy nightmare, Rover online store, shopping, The Official Preppy Handbook