Tag Archives: product endorsements

Home bodies

“Good-bye, Atlas.”

If you’ve been watching Project Runway this season, you’ve no doubt heard the contestants bid their New York City digs adieu as they head to the workroom each day.

Like most reality shows, Runway is chock full of product endorsements.  Heck, each challenge is sponsored by an advertiser, and the producers usually make the design challenges a creative use of the featured product.

But for the Atlas, all they can come up with is shots of the apartments in use, and “Good-bye, Atlas” each time the designers leave the building.

Why not feature Atlas in a challenge itself?  Have the designers use textiles from the apartment in looks that are true to their design aesthetic?

No, what am I thinking…

Having them lovingly say ‘ta ta’ again and again is much more effective.

Parts is parts

Take a good look at your body.

Which part is worth the big bucks?

Lots of celebs have had to answer that question…and have taken big insurance policies as a result.  Many make perfect sense.

Others are kinda surprising.

Let’s start with the more expected ones.  Supermodel and Project Runway host Heidi Klum has her legs insured for $2 million with London’s Phillips de Pury & Co., although her right leg is supposedly worth more than her left which has a small scar.

And Rolling Stones’ guitarist Keith Richards has his hands insured for $1.6 million with Lloyd’s of London.

They make their living off their limbs, so it stands to reason (even if Richards doesn’t).

But a $10 million policy on actress America Ferrara’s smile?  Just because she hawks Crest White Strips?  And a $120 million worth of insurance on St. Louis Cardinal Mark McGuire’s ankle?

His ankle?  It doesn’t even swing the bat!

Of course, that’s nothing compared to David Beckham’s whopping $195 million policy that covers his entire body — the largest personal insurance policy in sports history — because a lot of his income comes from endorsements.

Beckham can’t bend it if he isn’t pretty.

Which brings us back to today’s burning question…

What body part would you insure?  What is most valuable to you, your livelihood and your quality of life?

Like Keith Richards, I would insure my hands.  Not because I can play any musical instrument well enough to earn even my lunch money, but because I use them to earn a living.  And to take care of my day-to-day needs.

And to play on Facebook and Twitter.

Heck, that’s worth a couple of million dollars right there.

Trophy love

There’s something in the air of late, and it sure ain’t love.

I’ve been chronicling the sad events on my Facebook page:  Couple after celebrity couple calling it quits, even though the holidays are just around the corner.

Is there some kind of tax incentive to ending things before year’s end?  A public relations advantage to starting the new year with a clean relationship slate? More product endorsements available to single stars?

I for one am shocked and truly saddened.

When you look like Ryan Reynolds and Scarlett Johansson, don’t other problems lessen in importance as soon as you glimpse your partner in the mirror?  Or does looking that good simply give you too many other options with too many other people who are equally good looking to remain faithful to just one?

While I never thought Scarlett was funny enough for Ryan — sorry, I’m not big enough of a person to keep that opinion to myself — I wanted the relationship to succeed because Ryan did.  (I love him that much.)  I hate that it failed.

Same thing for my other favorite Ryan — Ryan Gosling and Rachael McAdams.  I have loved them as a couple ever since The Notebook. Sure, they broke up a while back, but then they got back together — showed that they were really working on things, ya know?

But then they broke up for good.  Now she’s dating Michael Sheen, who is a brilliant actor (and a better Tony Blair than Tony Blair himself).

But she’ll always be Ryan’s gal in my mind.

And let’s not forget Zach Efron and Vanessa Hudgens, Disney’s dynamic duo, who also called it quits this week.  Let’s face it — they’re young.  I have actually been expecting that one for a while.  And Zach’s star has been rising so much faster, it’s no wonder Vanessa is being left behind.

But seriously, folks, these celebs need to start putting in the work.  If Natalie Portman is willing to study ballet for a year to earn an Oscar for “Black Swan,” and Christian Bale will starve himself down to skin and bones for “The Machinist” and “The Fighter”…

…can’t actors put just a little more effort into their own love lives?

Maybe if we come up with an award…