“Good-bye, Atlas.”
If you’ve been watching Project Runway this season, you’ve no doubt heard the contestants bid their New York City digs adieu as they head to the workroom each day.
Like most reality shows, Runway is chock full of product endorsements. Heck, each challenge is sponsored by an advertiser, and the producers usually make the design challenges a creative use of the featured product.
But for the Atlas, all they can come up with is shots of the apartments in use, and “Good-bye, Atlas” each time the designers leave the building.
Why not feature Atlas in a challenge itself? Have the designers use textiles from the apartment in looks that are true to their design aesthetic?
No, what am I thinking…
Having them lovingly say ‘ta ta’ again and again is much more effective.
Pixelated, man
My German taxi driver shared an interesting theory today.
He has stopped watching TV because there are subliminal messages between the pixels that hypnotize you.
The conversation took me back to my advertising classes in college. Of course, back then we were discussing subliminal imagery — ways to get people to buy without realizing they had been manipulated — so his theory isn’t that far afield.
He also posits that the longer you sit there, the more hypnotized you become and the more open to the message.
I’ll give him the hypnotized part…but could the producers of some of these really dumb reality shows be smart enough to embed messaging that would, say, overturn the government?
(Come to think of it, it would explain the Tea Party….)
People — step away from your flat screens!
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Tagged advertising, commentary, flat screen TVs, Germany, Humor, hypnotism, life, pixelation, politics, reality shows, Russian scientist, subliminal messages, taxi, taxi driver, tea party, technology, Television, Travel, TV