While I was watching my zillionth hour of Olympic coverage this weekend — hey, don’t judge — one commercial in particular caught my eye.
It was shot from the athletes’ point of view as they trained in their different disciplines. The voices changed, but they each spoke about what they had to give up to excel at their sport.
Dessert. Sleep. Extracurricular activities. TV.
(TV? Yet another reason I would never make it…)
That’s when it hit me. These aren’t athletes — they’re a cult! Am I reacting too hastily? Let’s take another look, just to be sure.
Uh oh.
Guys…guys, can you hear me?
I’m over here! What are you looking at?!
Man…I think they’re too far gone.
Posted in Advertising, Commentary, Design, Entertainment, Fashion, Humor, Life, Olympics, Television, TV
Tagged advertising, athletes, commercials, cult, design, dessert, entertainment, Fashion, Humor, intervention, life, London 2012, Olympics, opening ceremony outfits, sacrifies, Sports, Television, TV
Time for an intervention
While I was watching my zillionth hour of Olympic coverage this weekend — hey, don’t judge — one commercial in particular caught my eye.
It was shot from the athletes’ point of view as they trained in their different disciplines. The voices changed, but they each spoke about what they had to give up to excel at their sport.
Dessert. Sleep. Extracurricular activities. TV.
(TV? Yet another reason I would never make it…)
That’s when it hit me. These aren’t athletes — they’re a cult! Am I reacting too hastily? Let’s take another look, just to be sure.
Guys…guys, can you hear me?
I’m over here! What are you looking at?!
Man…I think they’re too far gone.
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Posted in Advertising, Commentary, Design, Entertainment, Fashion, Humor, Life, Olympics, Television, TV
Tagged advertising, athletes, commercials, cult, design, dessert, entertainment, Fashion, Humor, intervention, life, London 2012, Olympics, opening ceremony outfits, sacrifies, Sports, Television, TV