As someone who has tried to outrun her backside most of her life, I had to at least entertain this idea.
FreezeAwayFat — how’s that for a company name — has created a product that uses the cold to reduce fat cells in your stomach, hips and thighs.
How does it work?
They contend that extreme cold activates your body’s brown fat cells, which in turn cause the white fat cells — the icky kind you apparently don’t want — to shrink away, thereby making you trimmer and slimmer.
You achieve this by wearing their Cool Shapes Contouring Shorts and inserting cold gel packs next to the areas you want to trim. Thirty minutes a day for five weeks is all it takes. You’ll see results without surgery.
I want to believe this will work — even though the shorts look ridiculous — and I’ve never heard of brown and white fat cells before. It also runs counter to all the things I’ve doubt done in the past to shrink my hips and thighs…like wrapping them in saran wrap under my sweat pants. (Attractive, I know.)
Plus, if extreme cold is the key, wouldn’t people who live in arctic cold conditions be predisposed to be thin? Because I’m not sure demographic data supports that.
In the end, Cool Shapes only costs $90 plus shipping — and five weeks of your life — to check out. If they do work, good for you!
If they don’t, you’ll be set in ice packs for life.