I know how to fix the London Olympics.
Didn’t know they were broken? You must not be on Twitter.
NBC Sports’ determination to tape delay the major Olympic events until primetime — namely swimming, gymnastics and that little ol’ opening ceremony — is simply not working in the era of social media.
Other outlets are live tweeting the results, and NBC’s own reporters and anchors are blabbing the outcomes before they are broadcast back home. Not to mention tweeters in attendance at the games.
Which kinda sucks if you like to watch a sporting event with some teeny tiny amount of suspense about the outcome.
Which I do.
But I have a solution. It’s actually a solution that NBC Sports is using right now for tennis – give the major Olympic sports their own channel.
All the Olympic tennis matches are being shown LIVE on Bravo. Why not give swimming its own channel? And gymnastics one as well? That way all the competitions are broadcast LIVE when they happen — not snippets on the Internet, but the entire coverage — and NBC can still replay them in primetime for the folks who didn’t see them.
Which is all you, NBC, are basically doing right now.
Be free, live, run
I have spent a lot of time this past week watching — and writing about — the Olympics.
And while I knew I would be glued to the TV watching Olympic tennis and gymnastics and swimming and diving and basketball, I have been pleasantly surprised to find how much I am also enjoying….
The commercials.
Advertisers get all kinds of props for the spots they put together for the Super Bowl each year, but I don’t think enough has been said — if anything — about the commercials in the London Olympics.
My personal fav?
The ad ‘The Beach,’ featuring the Chappo song “Come Home.” I’ve seen it several times, and it makes me laugh every time.
Give those guys a medal.
→ Leave a comment
Posted in Advertising, Business, Commentary, Entertainment, Humor, Life, Olympics, Sports, Television, TV
Tagged advertising, basketball, Business, Chappo, Come Home song, commentary, commercials, diving, gymnastics, Humor, London 2012, Olympic medal, Olympics, Sears, Sears Appliances, Sports, Super Bowl, swimming, Television, The Beach ad, TV