Tag Archives: television advertising

Super Sonic

Turns out teeny tiny songstress Kristin Chenoweth and I have something in common.

It’s not our singing ability — which I’m sure was your first thought — and it’s certainly not our size.  (I have shoes bigger than her.)  And while it’s true we both love musical theatre, I’m talking more ‘guilty pleasures’ here.

Kristin and I are both fans of chain restaurants.

She waxed poetic for her love of ‘em on Conan last night — Olive Garden, Outback Steakhouse, Applebees.  He called her a ‘cheap date.’  I call her a comrade in arms.

One of her favorites and mine?

Sonic Drive-In

Grilled cheese on Texas toast, tater tots, and a grape slush is my favorite meal at Sonic.  But we don’t have Sonics in Manhattan.  Apparently LA doesn’t have them, either.  So Kristin and I both suffer their national ads.  And dream.

See?  Celebrities are just like us.

Comedy pays?

TBS sports the slogan “very funny.”

But I’m afraid, after they finish promoting the premiere of Conan’s O’Brien’s new show on November 8th, it might be “very Chapter 11.”

I’ve never really worried about a network before…but I worry about TBS.  They seem like such a small group of underdogs.  When they initially adopted the “very funny” slogan, it was more aspirational than point of fact.

And now, with “Conan” on their lineup, battling it out with David and Jay (albeit with a half-hour head start), they’re spending the big bucks to make sure this late night venture is a success.

Or, at the very least, lasts more than six months.

Conan’s got a blimp — have you seen it?  It’s big and orange and inflated like his head.  Since I follow Team CoCo on Facebook, I get what seems like hourly tweets updating me on the blimp’s location…and the sucker’s all over the place.

Conan’s doing lots of promos on TV, of course, and I even saw an ad at the movie theater where he washes his desk a la wet t-shirt contest.  It’s all creative and funny and original and makes me look forward to the show even more.

I just hope there are millions of other people just like me.  For Conan’s sake.

And TBS.

Social mirror

Until recently, I’d never given much thought to how Facebook got its start.

Now the trailers for “The Social Network” are appearing on television and in theaters, and I am beginning to get a hint of what the founders had in mind when they created Facebook.

Sitting in their Harvard dorm rooms, they imagined this hip insiders’ guide to the Ivy League experience.  So I have to wonder — what do they think of what Facebook has become?

People posting pictures of their evening meal.  Their children’s first day of school.  Extremely cute dogs and cats.   And status updates ranging from the mundane to the ridiculous.

And let’s not forget all the business that is now being conducted on Facebook.  (Did you know some people use it to promote their blogs and improv shows?  Whackadoodle. :) )

Facebook today is simply as boring or as exciting as we are, because Facebook has become a very detailed reflection of our day-to-day lives…of everybody’s lives.

Not so insider, huh?

Oh well, they pocketed billions.  I’ll bet that kinda dough has even tempted them to ‘like’ a Sunday church service shout-out from time to time.

Toothy

Are you enjoying Shark Week?

It started Sunday on Discovery Channel.  If you’ve missed the 80,000 televisions promos, take a look-see…

Fun, huh?

Even if you don’t plan on watching Shark Week, that promo pretty much sums up what you can expect.  Lots and lots of sharks, jumping about, hurling themselves into the air and at each other and at the unfortunate people that get in their way.

I’m not sure why the same footage takes an entire week.

Maybe Discovery Channel needs that much time to sell all the Shark Week merchandise they have assembled.  We’re talking DVDs, t-shirts, hoodies, tote bags, mouse pads, puzzles, even cozies.  All the types of items that, if thrown into the ocean as litter, would kill the sharks if they swallowed ‘em.

I’m just saying…

If I watch any of Shark Week, it will be to see host Craig Ferguson.  He is always funny and snarky and full of surprises.

Unlike Shark Week.  I’m pretty sure I know what carnage is coming.

As I recall…

I am really enjoying Toyota’s new TV ads.  Have you seen them?

The first features Erica, an entrepreneur with her own cake decorating business.  She doesn’t have a car, so she has to deliver her cakes via subway or taxi.  She’s been saving up for a Toyota Corolla for quite a while, but when Toyota heard her story — they gave her one.

Cue the tears and laughter.

The second ad features a family that has passed down their Toyota from child to child…’cause it’s just that gosh darn dependable.  They recently purchased their second Toyota — this one a hybrid.  (The youngest kid is hoping to get his hands on that one.)

They’re good ads.  If Toyota hadn’t recalled more than 10 million cars worldwide since the beginning of the year, they might have a bit more impact.  First it was stuck accelerators and braking problems, then it was an issue with the steering relay rods…and Toyota officials supposedly knew about the latter and didn’t do anything until it was discovered.

Man, I’d like to see that ad…wouldn’t you?

A man and woman, driving down the highway.  Him desperately trying to stop the car.  Both of them screaming hysterically.  Cars swerving to get out of their way, like in a “Bourne Identity” chase scene…but scarier because you know it’s real.

It wouldn’t sell cars, but it would be another first…

Truth in advertising.

MacMarketing

The MacGruber movie opens today, and I think it’s going to be hilarious.

Perhaps I’ll be disappointed…but I don’t think so.  And here’s why.

Even as a sketch, “Saturday Night Live” found a way to heighten the funny in each MacGruber episode.  The last one this season, which featured the incomparable Betty White as MacGruber’s freaky grandmother, was off-the-charts.

For the movie, the writers and directors dropped MacGruber into an 80′s-style action film.  The plot sounds like one big ol’ cliche that our hero repeatedly blows up.  “His methods may be unorthodox. His crime scenes may get messy. But if you want the world saved right, you call in MacGruber.”

What’s not to love?

Reportedly the movie is so dirty, it almost got an NC-17 rating, so very little could be shown in the trailers.  (Another way to get butts in the seats.)   But my favorite bit of move marketing that MacGruber employed that is a first — at least that I’ve seen — is the use of television show-specific trailers.

For example, the MacGruber trailer that ran this Thursday in the NBC sitcom “Community” was a mock PSA that MacGruber and his sidekick, Vicki St. Elmo, did about community colleges.  They did similar PSAs in “Parks & Recreation,” “The Office,” and “30 Rock.”

These might have been necessary due to the lack of footage appropriate to the television audience.  But I think film marketers everywhere should take note.  Talk about movie marketing that grabs your audience’s attention.

Plus, each ad ends with a MacGruber explosion.

Genius!

Swap meet

Have you seen Ford Motor’s latest ad campaign?

Mike Rowe, host of “Dirty Jobs,”  is promoting the “SWAP Your Ride Sales Event.”  Ford is surprising car owners by swapping their current vehicles with a Ford for seven days.  At the end of the week, Rowe checks in to see which car they prefer.  As you can imagine, the Ford cars and SUVs score big in the ads.

But here’s the thing….

Most of the ads I’ve seen have featured women with Mike Rowe.  He asks them — all smiles, charm and dimples — about their driving experience, and they giggle and blush, full of details about how great the Ford car was that they drove that week.

I hate to seem suspicious, but I’m pretty sure they would agree with anything Mike Rowe suggests or asks.  He’s darn cute.  And whitty.  And real.

Heck, I don’t even own a car…but if they asked me, I’d swap something else for a Ford just to meet Mike Rowe.  And when he got here, I’d tell him how much better that Ford was than my current car, which doesn’t exist.

‘Cause Mike Rowe is smart and pretty, too.

And that works for me.

Free rent

When I logged into AOL today — yes, I have an AOL account, have since the dawn of the Internet, and dang it, probably always will — one of the homepage headlines read:

How Facebook Is Tricking Its Users

It’s a good headline.  It applies to a large and ever-growing audience, and smacks of scandal and intrigue.  I immediately clicked on the link.

Turns out it was referring to the recent changes in Facebook’s privacy policy.  The mega social network’s default privacy settings for a member’s personal information went from ‘friends only’ to ‘everyone,’ and no less than 10 privacy organizations have filed complaints with the Federal Trade Commission.

Oh, the humanity.

I suppose I shouldn’t make light of the situation.  But I am.  Facebook announced the change to members in a pop-up window on their homepages.  That window included instructions outlining, step-by-by, how to change your personal privacy settings from the new default to whatever you wanted them to be.

It was pretty darn straightforward, I thought.

Let’s remember how much we pay for Facebook, everyone — not a frickin’ cent.  Nada.  Nothing.  We are occasionally annoyed by an ad or two in the right-hand column, but they are easily ignored.  Heck, ads in television shows are much more in your face, and they certainly don’t stop us from watching “Modern Family” or “GLEE.”

So, instead of crying to the FTC or to each other about this change, why not just accept the new privacy defaults as rules of the house?  Rules we have been given free rein to change…in  the house that we live in for free...that we can move out of at any time that we like.

There’s that word again — free.

When you think about it, Facebook is hardly the big bad boogie man.  He may just be the landlord of your dreams.