I am really enjoying Toyota’s new TV ads. Have you seen them?
The first features Erica, an entrepreneur with her own cake decorating business. She doesn’t have a car, so she has to deliver her cakes via subway or taxi. She’s been saving up for a Toyota Corolla for quite a while, but when Toyota heard her story — they gave her one.
Cue the tears and laughter.
The second ad features a family that has passed down their Toyota from child to child…’cause it’s just that gosh darn dependable. They recently purchased their second Toyota — this one a hybrid. (The youngest kid is hoping to get his hands on that one.)
They’re good ads. If Toyota hadn’t recalled more than 10 million cars worldwide since the beginning of the year, they might have a bit more impact. First it was stuck accelerators and braking problems, then it was an issue with the steering relay rods…and Toyota officials supposedly knew about the latter and didn’t do anything until it was discovered.
Man, I’d like to see that ad…wouldn’t you?
A man and woman, driving down the highway. Him desperately trying to stop the car. Both of them screaming hysterically. Cars swerving to get out of their way, like in a “Bourne Identity” chase scene…but scarier because you know it’s real.
It wouldn’t sell cars, but it would be another first…
Truth in advertising.