At first, I attributed the phenomenon to DVR-itis.
I was out Thursday night, and Friday was playing catchup on the NBC comedy lineup. Even fast-forwarding through the commercials, it seemed like promos for The Voice were on every break. So I started paying closer attention…
They were on every break.
And pretty much the same one, too…where Adam Levine says “I have to work with you,” and Christina Aguilera throws her arms up in the air and dances around in her big Star Trek captain’s chair.
By the time I finished 30 Rock, it wasn’t a promo anymore — it was torture. I was ready to talk…about anything.
[A 30 Rock writer even tweeted an apology for The Voice promo overload, but quickly deleted it. Job security, much?]
Now I read that Saturday Night Live* is being delayed tonight for a full two minutes to give the audience “an early look” at the new singing competition. Granted, SNL is a rerun this week, but…
COME ON!
There is a fine line between promotion and saturation, and NBC — you crossed it last Tuesday! I know you guys are excited to have anything new to crow about, but leave the audience wanting more, ya know?
At the rate you’re going, the audience is just gonna leave.
What’s left of ‘em.
* NBC delayed Tonight Show with Jay Leno Thursday by an astounding 12 minutes to promote The Voice. While in theory this practice is beyond egregious, I feel in this extremely rare case, NBC did viewers a favor.
Tales of the tape
Remember the very first scene of Downton Abbey in Season 1, when the operator learns the Titanic has sunk by reading the telegraph machine’s paper tape?
Is reading Twitter really all that different?
(Doing so would only highlight how little I know about music. Plus, Downton Abbey was on. Please.)
Of course, I was checking Twitter while I was watching PBS. And by evening’s end, it felt like I had watched the Grammys…because every news outlets, friend and celebrity I follow had blabbed all the details from the ceremony.
The Twitter version, that is — 140 characters or less. So I had been reading a kind of modern version of the telegraph tape.
Look how far we’ve come in 100 years!
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Posted in Commentary, Entertainment, History, Humor, Internet, Music, Television, TV
Tagged awards ceremony, commentary, Downton Abbey, entertainment, Grammy Awards, Grammys, history, Internet, Music, telegraph, telegraph machine, telegraph operator, telegraph tape, Television, Titanic, TV, tweet, Twitter