Have you flown American Airlines lately?
During the month of December, passengers are getting a big ol’ serving of product placement with their complimentary beverage.
You see, American is the featured airline in the George Clooney film “Up in the Air” [opening Friday in theaters everywhere], and they are promoting the movie on every screen, magazine and mixed nut package.
Vera Farmiga, the actress who plays Clooney’s love interest in the film, also just happens to be the cover story for the December issue of the American Way in-flight magazine.
Funny how those things happen.
As an extremely frequent flier myself – usually on Delta Airlines (full disclosure) – I am very excited to see “Up in the Air.” While I don’t come close to the 322 travel days a year that Clooney’s character logs in the film, the promos that I have seen to date certainly capture the annoyingly-wearing-mind-numbing-sameness of business travel.
And while American Airlines may be pimping the movie a bit much, I’m still psyched to see this tiny slice of my life on the big screen.
It’s like I always tell people – business travel is only glamorous if you’re not the one doing it…or if George Clooney is.