The nose knows

File this under the “I can’t help myself” department….

The Bloom Grocery chain has posted billboards along North Carolina highway 150 that feature a ginormous photo of a perfectly grilled steak.  Sure, that will catch the eye.

But they’ve added a second little something-something: the billboards pump out the smell of black pepper and charcoal.

Yum.

I’ll bet Bloom does sell more steak…and N.C. 150 sees a few more fender benders, too.

Haven’t you ever walked through an airport terminal and suddenly found yourself pulled up short by the smell of cinnamon sugar at Cinnabon?  Or did an abrupt 180 to purchase a garlic-and-butter coated pretzel that you didn’t even know you wanted at Auntie Annie’s?

When those smells hit you out of nowhere, you not only have intense cravings, your body immediately reacts to get you some!

These smelly billboards are being placed in the path of people operating heavy machinery.

Oh, the humanity!

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