I have my issues with Apple.
They make innovative products — I’ll give them that. Their really cool looking gizmos do most of the stuff they’re supposed to do.
But they repeatedly rush their products to market under a blaze of brilliantly constructed advertising — honestly, no one does marketing better — and when their products fall short of what was promised, they totally suck on the customer service end.
There was the pre-order debacle — as in, people couldn’t get through to place one. Now in-store inventories are low. And lines to get the iPhone 4’s that are available at the stores are ridiculously long.
Apple’s poor follow-through even drove perennial everyman Jason Bateman of “Arrested Development” to pull the celebrity card and cut a 2,000-person long line at a Los Angeles store to get his iPhone.
He got booed when he left.
And what’s this? There’s a yellow tint or line on their much heralded display. More seriously, if you hold the phone wrong, you might not get a signal. Pardon me…I hold my cellphone at the bottom, like a normal person.
I’m not hurling all this bitterness at Apple because I was stuck in a long line waiting for my iPhone. I use a Palm Pre quite happily.
I just want Apple to realize that customer service is the other side of marketing. If your can’t deliver on the BS you’re selling…