Stand and deliver

I have my issues with Apple.

They make innovative products — I’ll give them that.  Their really cool looking gizmos do most of the stuff they’re supposed to do.

But they repeatedly rush their products to market under a blaze of brilliantly constructed advertising — honestly, no one does marketing better — and when their products fall short of what was promised, they totally suck on the customer service end.

There was the pre-order debacle — as in, people couldn’t get through to place one.  Now in-store inventories are low.  And lines to get the iPhone 4’s that are available at the stores are ridiculously long.

Apple’s poor follow-through even drove perennial everyman Jason Bateman of “Arrested Development” to pull the celebrity card and cut a 2,000-person long line at a Los Angeles store to get his iPhone.

He got booed when he left.

And what’s this?  There’s a yellow tint or line on their much heralded display.  More seriously, if you hold the phone wrong, you might not get a signal.  Pardon me…I hold my cellphone at the bottom, like a normal person.

I’m not hurling all this bitterness at Apple because I was stuck in a long line waiting for my iPhone.  I use a Palm Pre quite happily.

I just want Apple to realize that customer service is the other side of marketing.  If your can’t deliver on the BS you’re selling…

Don’t sell.


One response to “Stand and deliver

  1. My cousin recommended this blog and she was totally right keep up the fantastic work!

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