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It’s no secret that Conan — and, for that matter, all the late-night talk shows — are taped much earlier in the day.

(Sorry.  I thought you knew.  Oh, and the Easter Bunny?  He’s really Russell Brand.)

Lately Conan has been taking advantage of the early taping by having members of his staff ‘live tweet’ the show during its East Coast air time.

It’s pretty fun.  They open a thread on Twitter, make comments as events unfold on the show, and reply to tweets sent in by viewers.

Last night, Conan himself decided to lead the conversation.  It was quite the event; they announced it hours ahead of time.

Then he live tweeted the show…on Facebook.

Now, I know some people use the two social media interchangeably.  Their tweets post on Facebook and vice versa.  I’ve complained about it before in this space.

But Facebook fans of Team Coco, back me up on this one:  the endless stream of out-of-context one-liners that Conan posted from 11p-12a ET last night didn’t belong on Facebook.

They were tweets, not Facebook status updates.  There is a difference, whether we like to admit it or not.

The Twitter audience is different.  The expectation in language and content is different.  The frequency, for cripes sake, is different.

I know I can hide Team Coco status updates on Facebook, just as I can hide Twitter feeds.  I can also walk away, which is what I chose to do.

I’m just surprised that an entertainer who has been so social media savvy throughout his career — and even more so when his career tanked — would make such an amateur mistake.


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