Prudential’s current television campaign, entitled “Day One,” features men and women enjoying their first day of retirement. Having enough money to do so comfortably may be the underlying message, but Prudential is smart enough to focus on why it’s so desirable.
More time to spend with family. Travel. Enjoy your hobbies. Volunteer. And the image that made me smile and shake my head in ready agreement…
No more alarm clocks.
Since today is Sunday, many of us — retired or not — got to skip the alarm. Now, close your eyes and imagine….
One day you can take a sledge hammer to that thing.