Branded

You can tell some folk’s politics by the signs in their yard.  But the logo on their coffee cup?

Wake up.  It’s true.

A report by Buyology, Inc., a New York City firm that measures the unconscious
decision making that drives brand preference, links consumers’ politics to the brands they buy.

For example, Democrats are more likely to buy Starbucks coffee.  Republicans prefer Dunkin Donuts’ brew.

No beans about it.

Partisanship also rears its ugly head in folks’ choice of car, insurance, sport and gaming system.  Democrats prefer Jeep, Progressive, NFL and Wii; Republicans go for BMW, Allstate, Major League Baseball and XBOX.

But both parties agree on Coke, Google, VISA, Apple and Olay.

Wha?  The Democrats and Republicans agree on five whole things? This is either a sign of a huge turnaround…

Or the end of the world.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s