Go with the Flo

I love Flo, the Progressive insurance lady.  And as they say on the awards show…

She can thank the writers.

They have done so much with this character.  Every time I see a new commercial, they have gone a step further and given Flo more fun stuff to do other than simply hawk insurance.

Exhibit A: “Chick Flick”

The finger to the lips bit makes that spot.  When I produced e-cards for Hallmark, we called that the ‘zinger.’

Can you spot the zinger in Progressive’s latest ad?

Exhibit B: “Stand by You”

“Is there a simpler way to explain the loyalty program?”
“Yes.”

Zing!

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