I love Flo, the Progressive insurance lady. And as they say on the awards show…
She can thank the writers.
They have done so much with this character. Every time I see a new commercial, they have gone a step further and given Flo more fun stuff to do other than simply hawk insurance.
Exhibit A: “Chick Flick”
The finger to the lips bit makes that spot. When I produced e-cards for Hallmark, we called that the ‘zinger.’
Can you spot the zinger in Progressive’s latest ad?
Exhibit B: “Stand by You”
“Is there a simpler way to explain the loyalty program?”