Cash only, please

It’s a well-known principle of sales — don’t ask the customer if they want a product.

Ask them to choose between product A or product B.

Well, look at how some crafty salespeople are making  this thinking pay off  — literally — at the check-out counter.

tip as survey question

 

 

 

 

 

 

 

 

 

(And the correct answer is, of course, “Harry Potter.”)

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