Attention getter

In my business writing seminar, I often get on a soap box about the resume cover letter. It should be the most persuasive bit of writing we do; instead —

It is often dull, template-driven drivel.

soap boxHere is an opportunity to sell the finest product we know — OURSELVES — and yet most of our cover letters put the reader to sleep.

Grab their attention, I tell students. Make your letter stand out from the 500 others that will probably cross the HR director’s desk. Show you did your homework and write the letter just for them.

I was reminded of my usual rant when Jamie Casino’s law office commercial went viral on the Internet.  (It aired during the Super Bowl, but only on the local Atlanta station.)

Casino could have produced your standard law office ad, and no one would have remembered it.

But this one has the world talking.

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