I saw this bus shelter ad for Seamless.com, an online food delivery service, in my neighborhood this morning:
How old was the copywriter?
I can remember calling to book a flight…sometimes still do if an agency is handling the travel arrangements for a business meeting that I’m attending.
Write for your audience, not yourself, young people.
And Seamless, if you send me a coupon code, we can forget all about this.
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