Coming soon

I began the third class of my publishing certificate at NYU tonight.

The instructor, a literary agent at a boutique firm here in New York City, was describing some of the ways authors have promoted their books above-and-beyond their publisher’s efforts.

Eric Devine gets my vote for most creative.

His young adult novel Press Play is being published in October.  It tells the story of a high school student who accidentally captures footage of the violent hazing practices of the lacrosse team while filming his documentary film project.

Devine had the idea to create a book trailer — like a movie trailer, but for his book — and display it at the local movie theatre in his home town of Waterford, New York

On an agreed-upon evening, Devine’s book trailer will air multiple times before the movies, inviting viewers to purchase Press Play at the mall bookstore where the cinema is located.

I think this is inspired.

A film features prominently in the book, and Devine is using the movies to promote it.  He’ll probably get local publicity for this unique angle, too.

I wish I could go watch!