Know how?

The_More_You_Know_2011Matt Lauer just told me that I need to sit down with my kids and show them how to use the Information Superhighway…so one day they can navigate the road on their own.

The more you know…

Did you know NBC has been producing those cheesy PSAs for 25 years?

I think they are some of the more cringe-worthy moments in television writing history, and I only have to watch them.  The poor celebrities have to try and sell the stuff.  But the network keeps cranking it out to meet their public service commitment to the local community.

Now, I’m not saying the ideas behind the messages aren’t good.  But there has to be a more creative way to do it.  Music videos. Demonstrations. Puppets. You name it.

I think the celebrity spokespersons and the audiences would appreciate it (and actually listen to the darn things for a change).

Someone has to know that.

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