Twitter etiquette

When Teddy Kennedy died back in August 2009, I was surprised to learn the news via Twitter instead of more traditional news sources.

Today, Twitter breaks most big stories.

bob simonFor instance, legendary CBS News reporter and 60 Minutes correspondent Bob Simon was killed yesterday in an automobile accident in my neighborhood, yet I still heard about it on Twitter.

Then celebrities from all walks of life began making their statements of sympathy.

On Twitter.

Yet another development many a publicist and PR maven probably didn’t see coming down the information superhighway.

All those carefully worded press releases and statements of sympathy and support that once earned them an extra billable hour or six?  Gone.  Because now their clients can take to Twitter and, in 140 typo- and emoji-filled characters, sum up their feelings about the dearly departed.

And start a Twitter sh#t storm at the same time.

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