Acid wash

boyfriend jeansWhat does the term ‘boyfriend jeans’ mean to you?

Loose jeans? Distressed jeans?  Or…

Super sexy jeans?

Old Navy is now selling this popular style to girls and babies, and continuing to call them boyfriend jeans. Some parents and psychologists argue that this name is inappropriate for such a young clientele, who shouldn’t be thinking about wearing their boyfriend’s jeans or even have a boyfriend at all.

In the words of Seth and Amy at the SNL Weekend Update desk — “Really?”

I’d argue that the ‘highly sexualized nature’ of the name lies in the minds of these doctors and parents. Jeans shoppers have heard it in the marketplace for years; it simply means ‘loose fitting.’  Any babies and little girls made aware of the name will define it in terms of their own innocent friendships (unless their parents attempt to explain it in an adult context and scar them forever).

Keep calm and carry on, parents. There are far bigger boogie men out there to fight.

 

 

 

 

 

 

 

 

 

 

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