I was working in front of the television most of the afternoon, and this State Farm commercial played over and over:
It’s definitely stuck with me, but for all the wrong reasons.
The repeated ‘never’ just made me — and most people who saw it, I would bet — think the devoted dad will probably leave his family at some point in the future.
Never say never, as he has learned time and time again.
Why not change the language to ‘always’ for the final image/statement? The switch would not only attract attention but would also be a positive statement.
Heck, I might even remember the commercial is for insurance.