Category Archives: Advertising

Yes toucan!

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#hehe

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Pasta flat iron

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As a fettuccine head who works hard every day to be more spaghettoni,  this packaging speaks to me.

I am also hungry.

Be together

Inspired!

Spoken word

I got up at 3:30am to watch the men’s singles final at the Australian Open.

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Djokovic is playing; of course I did.

There’s a video that has been shown repeatedly throughout the tournament featuring a poem by a native Aussie and images of the continent.

It’s very high brow and thoughtful.

Wimbledon produces similar films which befit its formal air and traditions. But I would love it if the US Open would follow the same format but make them funny.

Same earnest delivery.  Same chamber music.  Heck, you could show the same type of beauty shots.

But have Tina Fey and Amy Poehler voice them and add their hilarious takes.

That would be poetry.

Disbelief

Did you know Christian Mingle, the dating website for believers, has produced a made-for-TV movie?

Believe it.

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It’s playing on UP Network as I write this.

And I cannot look away.

Talk about product placement (which I have been of late) — this one takes the cake.

Whackadoo.

Subtle? No

Do you watch those cheesy made-for-TV holiday films on Hallmark Channel and Lifetime?

I do. I’m a sucker for all that sap.

But that doesn’t mean I don’t notice the product placement that they sneak into each movie…mainly because it tends to be the same products used in the same way in every film.

FolgersFor example, at some point in every story, the lead characters gather around the kitchen table with steaming mugs of Folgers Coffee in hand.

And yes, the logo is prominently displayed on the canister of coffee. Sometimes we even see them prepare the coffeemaker — primo screen time.

walmartbagThe other advertiser who gets lots of TV movie love this time of year is Walmart. Characters return from shopping trips with their logo bags in hand, which are usually placed front and center on a table or cabinet.

It’s so obvious but so subliminal at the same time.

But I see what you’re doing, guys…even through all that feel-good, sticky holiday sap.

Never say never

I was working in front of the television most of the afternoon, and this State Farm commercial played over and over:

It’s definitely stuck with me, but for all the wrong reasons.

The repeated ‘never’ just made me — and most people who saw it, I would bet — think the devoted dad will probably leave his family at some point in the future.

Never say never, as he has learned time and time again.

Why not change the language to ‘always’ for the final image/statement?  The switch would not only attract attention but would also be a positive statement.

Heck, I might even remember the commercial is for insurance.