The Interwebs are canoodlin’ about Google’s new logo, which they debuted yesterday on their homepage with a Doodle.
Twitter quickly responded with an #OldGoogle vs #NewGoogle hashtag, and #NewGoogle is winning..but personally, I think it’s
While the old logo was all serif-y (which isn’t my bag), the new logo looks like a generic children’s font from an off-brand puzzle or storybook.
I know their new name is Alphabet, but they can still afford nicer blocks, right?
Unless they have already spent a fortune in print support materials, I say ‘2.0’ this logo.
A little less #Blahgle and a little more #Google, please.
Posted in Advertising, Google, Humor, Internet, marketing, Twitter
Tagged #Blahgle, #NewGoogle, #OldGoogle, advertising, alphabet, blah, blocks, branding, Google, hashtag, Humor, Internet, logo, marketing materials, Twitter, writing
What a difference a day makes.
Sam Groth, an unseeded player from Australia, was last seen on the courts at Wimbledon in his traditional tennis whites. Nothing to mar the surface except the brand logo.
It is a different story today during his headline match on centre court with Roger Federer.
Note the sponsor patch that has been applied on his right sleeve. There is another out of view on his left arm as well.
Those last-minute sponsorships can earn a player $50,000 a pop.
When you add that to his projected winnings for losing in the third round — it looks that way at this point — Groth could walk away a Wimbledon ‘loser’ with close to a quarter of a million US dollars.
A good week.
Posted in Advertising, Celebrities, Fashion, Holiday, marketing, Sports
Tagged advertising, Australia, brand logo, celebrities, Centre Court, Holiday, Humor, July 4th, marketing, Roger Federer, Sam Groth, sponsor patch, Sports, tennis, tennis court, tennis tournament, tennis whites, this space for sale, tournament seeding, what a difference a day makes, Wimbledon