At first, I attributed the phenomenon to DVR-itis.
I was out Thursday night, and Friday was playing catchup on the NBC comedy lineup. Even fast-forwarding through the commercials, it seemed like promos for The Voice were on every break. So I started paying closer attention…
They were on every break.
And pretty much the same one, too…where Adam Levine says “I have to work with you,” and Christina Aguilera throws her arms up in the air and dances around in her big Star Trek captain’s chair.
By the time I finished 30 Rock, it wasn’t a promo anymore — it was torture. I was ready to talk…about anything.
[A 30 Rock writer even tweeted an apology for The Voice promo overload, but quickly deleted it. Job security, much?]
Now I read that Saturday Night Live* is being delayed tonight for a full two minutes to give the audience “an early look” at the new singing competition. Granted, SNL is a rerun this week, but…
There is a fine line between promotion and saturation, and NBC — you crossed it last Tuesday! I know you guys are excited to have anything new to crow about, but leave the audience wanting more, ya know?
At the rate you’re going, the audience is just gonna leave.
What’s left of ’em.
* NBC delayed Tonight Show with Jay Leno Thursday by an astounding 12 minutes to promote The Voice. While in theory this practice is beyond egregious, I feel in this extremely rare case, NBC did viewers a favor.